The Mail Company set out to launch the revolutionary solution of digital mail, in the midst of an economic crisis, together with exclusivity in both the target (multinational companies with and / or large real estate buildings). The challenge for eyCom was to design and align the entire communication and media strategy with that of the sales forces. In the first instance, the benefits should be made known as well as the cost savings of the solution with a technical argument. to specialized media which are already accustomed, as generalist media.
The Mail Company Project
