{"id":5012,"date":"2024-07-19T12:25:14","date_gmt":"2024-07-19T10:25:14","guid":{"rendered":"https:\/\/eycom.net\/?page_id=5012"},"modified":"2025-05-15T07:55:18","modified_gmt":"2025-05-15T05:55:18","slug":"media-planning","status":"publish","type":"page","link":"https:\/\/eycom.net\/en\/public-relations\/media-planning\/","title":{"rendered":"Media Planning"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” module_class=”servicio_in_header” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ background_image=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/background-3-drops.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-01.jpg” title_text=”eycom-planificacion-medios-01″ _builder_version=”4.27.0″ _module_preset=”default” max_height_tablet=”200px” max_height_phone=”100px” max_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texto” _builder_version=”4.27.0″ _module_preset=”default” text_font=”Poppins|800||on|||||” text_text_color=”#000000″ text_font_size=”94px” text_line_height=”1.1em” header_font=”Poppins|800||on|||||” header_text_color=”#000000″ header_font_size=”94px” header_line_height=”1.1em” background_enable_color=”off” text_orientation=”right” custom_margin=”|||-250px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”55px” text_font_size_phone=”45px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|desktop” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Media Planning [\/et_pb_text][et_pb_text module_class=”seo-hidden-text” _builder_version=”4.27.0″ _module_preset=”default” header_font=”Poppins|800||on|||||” header_text_color=”#000000″ header_font_size=”135px” header_line_height=”1.1em” header_2_text_color=”RGBA(255,255,255,0)” header_2_font_size=”0px” background_enable_color=”off” text_orientation=”right” custom_margin=”|||-250px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|tablet” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Optimize your communication with our expertise in Media Planning<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” text_line_height=”1.8em” background_enable_color=”off” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

At eyCom we understand the importance of being in the right place at the right time. Our Media Planning service is designed to connect messages and audience effectively and strategically. Always in the time and place that maximizes your ROI based on your schedule of appearances in print media, such as newspapers and magazines; but also, online and audiovisual.<\/p>\n

[\/et_pb_text][et_pb_blurb url=”#beneficios” use_icon=”on” font_icon=”$||divi||400″ icon_color=”#ffffff” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ width=”70px” module_alignment=”left” height=”40px” custom_margin=”60px||10px||false|false” custom_margin_tablet=”44px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||0px||false|false” animation=”off” module_alignment_tablet=”left” module_alignment_last_edited=”off|desktop” border_radii=”on|10px|10px|10px|10px” icon_font_size=”30px” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” link_text_color=”#000000″ background_enable_color=”off” background_layout=”dark” link_option_url=”#beneficios” locked=”off” global_colors_info=”{}”]<\/p>\n

More Information<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video” module_class=”servicio_video” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”700px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/002-medios-de-comunicacion.mp4″ image_src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/cover-home.jpg” play_icon_color=”#ffffff” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” title_text=”cover-home” sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.6em” background_enable_color=”off” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Unleash the power of your story with the help of a media planner: Position your messages and values in the perfect audience. We connect, build, and bring every word to life so that they become opportunities for your business. Inspire, Impact, Shine!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” module_class=”servicio_soluciones” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ background_image=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Strategic Solutions for Media Advertising Campaigns<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” text_line_height=”1.8em” background_enable_color=”off” locked=”off” global_colors_info=”{}”]<\/p>\n

In the information age, standing out from the crowd is a constant challenge. Media planning isn’t simply placing ads in newspapers and magazines, it is a science that combines data, creativity, and expertise to maximize your impact. At eyCom, we understand that every brand is unique and deserves a personalized strategy for each press campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7382858.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Detailed<\/span> <\/span>market<\/span> <\/span>analysis<\/span> <\/span>to<\/span> <\/span>identify<\/span> <\/span>opportunities<\/span>, <\/span>key<\/span> <\/span>audiences<\/span>, and <\/span>trends<\/span> <\/span>that<\/span> <\/span>inform<\/span> media <\/span>strategy<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Media Selection ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6895387.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Identification<\/span> and <\/span>selection<\/span> <\/span>of<\/span> <\/span>the<\/span> <\/span>most<\/span> <\/span>effective<\/span> <\/span>channels<\/span> <\/span>to<\/span> <\/span>reach<\/span> <\/span>the<\/span> target <\/span>audience<\/span>, <\/span>considering<\/span> <\/span>television<\/span>, radio, press, digital, <\/span>among<\/span> <\/span>others<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Negotiation of Advertising Spaces ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6483723.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Management <\/span>of<\/span> <\/span>agreements<\/span> and <\/span>negotiation<\/span> <\/span>of<\/span> <\/span>rates<\/span> <\/span>to<\/span> <\/span>obtain<\/span> <\/span>the<\/span> <\/span>best<\/span> <\/span>advertising<\/span> <\/span>space<\/span> <\/span>within<\/span> <\/span>the<\/span> <\/span>selected<\/span> press and magazines.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Development of Cross-Media Strategies ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7174741.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Creating<\/span> <\/span>strategies<\/span> <\/span>that<\/span> <\/span>integrate<\/span> <\/span>multiple<\/span> media <\/span>channels<\/span> <\/span>to<\/span> <\/span>maximize<\/span> <\/span>the<\/span> <\/span>impact<\/span> and <\/span>consistency<\/span> <\/span>of<\/span> <\/span>the<\/span> <\/span>message<\/span>.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Performance Monitoring and Evaluation” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6897287.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Implementation of monitoring and analysis tools to evaluate the effectiveness of the media campaign and <\/span>adjust<\/span> in real time.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Continuous Optimization and Improvement” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6697678.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font_size=”16px” body_line_height=”1.8em” animation=”off” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Efficient management of the advertising budget to maximize reach and frequency without exceeding financial and budgetary limits, ensuring a <\/span>favourable<\/span> return on investment.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” module_id=”beneficios” module_class=”servicio_beneficios” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ overflow-x=”hidden” overflow-y=”hidden” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ custom_padding=”60px|60px|0px|60px|false|true” custom_padding_tablet=”40px|30px||30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off|20px|20px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” background_enable_color=”off” background_layout=”dark” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

BENEFITS OF MEDIA PLANNING<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#000000″ z_index=”10″ custom_padding=”|60px|60px|60px|false|true” custom_padding_tablet=”|30px|40px|30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Resource Optimization” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-4384011-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Media <\/span>planning<\/span> <\/span>allows<\/span> <\/span>you<\/span> <\/span>to<\/span> <\/span>efficiently<\/span> <\/span>allocate<\/span> <\/span>advertising<\/span> <\/span>resources<\/span>, <\/span>maximizing<\/span> <\/span>the<\/span> <\/span>reach<\/span> and <\/span>effectiveness<\/span> <\/span>of<\/span> <\/span>the<\/span> <\/span>press<\/span> <\/span>campaign<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Precise Segmentation” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

It allows you to target specific messages to demographic, geographic, or <\/span>behavioural<\/span> <\/span>segments,<\/span> increasing relevance and resonance through the right <\/span>selection<\/span> of press and magazines.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Frequency Controlled ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-887313-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

It<\/span> <\/span>prevents<\/span> <\/span>audience<\/span> <\/span>saturation<\/span> <\/span>by<\/span> <\/span>controlling<\/span> <\/span>the<\/span> <\/span>frequency<\/span> <\/span>of<\/span> <\/span>exposure<\/span>, <\/span>ensuring<\/span> <\/span>that<\/span> <\/span>the<\/span> <\/span>message<\/span> <\/span>is<\/span> <\/span>delivered<\/span> <\/span>effectively<\/span> <\/span>without<\/span> <\/span>becoming<\/span> intrusive.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ z_index=”10″ custom_padding=”|60px|60px|60px|false|true” custom_padding_tablet=”|30px|40px|30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off|||20px|20px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Maximizing ROI” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-1339610-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

By<\/span> <\/span>selecting<\/span> <\/span>the<\/span> <\/span>right<\/span> <\/span>channels<\/span> and times <\/span>for<\/span> <\/span>print<\/span> <\/span>advertising<\/span>, media <\/span>planning<\/span> <\/span>helps<\/span> <\/span>maximize<\/span> ROI <\/span>by<\/span> <\/span>reaching<\/span> <\/span>the<\/span> <\/span>right<\/span> <\/span>audience<\/span> at <\/span>the<\/span> <\/span>right<\/span> time.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Image Building” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

It<\/span> <\/span>allows<\/span> <\/span>you<\/span> <\/span>to<\/span> design <\/span>strategies<\/span> <\/span>that<\/span> <\/span>reinforce<\/span> <\/span>the<\/span> <\/span>brand’s<\/span> <\/span>identity<\/span> <\/span>by<\/span> <\/span>selecting<\/span> media <\/span>that<\/span> <\/span>align<\/span> <\/span>with<\/span> <\/span>the<\/span> <\/span>company’s<\/span> <\/span>values<\/span> and <\/span>objectives<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Analysis of Results” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7309885-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

It<\/span> <\/span>facilitates<\/span> <\/span>the<\/span> <\/span>evaluation<\/span> <\/span>of<\/span> <\/span>campaign<\/span> <\/span>effectiveness<\/span> <\/span>through<\/span> <\/span>the<\/span> <\/span>analysis<\/span> <\/span>of<\/span> <\/span>key<\/span> data and <\/span>metrics<\/span>, <\/span>allowing<\/span> <\/span>adjustments<\/span> <\/span>for<\/span> future <\/span>strategies<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” module_class=”servicio_slogan” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ background_enable_image=”off” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Maximize the Performance of Your Campaigns with a Media Planner<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” _builder_version=”4.24.2″ _module_preset=”default” positioning=”absolute” vertical_offset=”-65px” horizontal_offset=”-65px” vertical_offset_tablet=”-25px” vertical_offset_phone=”” vertical_offset_last_edited=”on|tablet” horizontal_offset_tablet=”-25px” horizontal_offset_phone=”” horizontal_offset_last_edited=”on|phone” width=”100%” max_width=”140px” max_width_tablet=”60px” max_width_phone=”” max_width_last_edited=”on|phone” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|100|100|100|1|0|0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg” title_text=”eycom-planificacion-medios-02″ _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” module_class=”servicio_blog” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/11\/chica-ordenador.jpg” title_text=”chica-ordenador” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.6em” background_enable_color=”off” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

There are topics that are avoided, ignored and voluntarily go unnoticed so as not to discuss them. Our blog talks about the elephants in the room regarding media planning. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”servicio_paper” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ff7440″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”54px” header_line_height=”1.1em” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” background_enable_color=”off” header_font_size_tablet=”54px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

GUIDE TO A SUCCESSFUL MEDIA PLANNING STRATEGY <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”60px” header_line_height=”1.1em” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.3em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”19px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Maximize the Impact of Your Campaigns with Our Complete Guide. Take the opportunity and download this guide based on proven strategies and real data. <\/h2>\n

[\/et_pb_text][et_pb_blurb url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@” use_icon=”on” font_icon=”$||divi||400″ icon_color=”#ffffff” image_icon_width=”30px” _builder_version=”4.27.0″ _dynamic_attributes=”url” _module_preset=”default” background_color=”#000000″ width=”70px” module_alignment=”left” height=”40px” custom_margin=”60px||10px||false|false” custom_margin_tablet=”44px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||0px||false|false” animation=”off” module_alignment_tablet=”left” module_alignment_last_edited=”off|desktop” border_radii=”on|10px|10px|10px|10px” icon_font_size=”30px” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”|600|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” link_text_color=”#000000″ background_enable_color=”off” background_layout=”dark” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Download<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/04\/Portada-Guide-for-a-succesfully-planning-strategy.png” title_text=”Portada Guide for a succesfully planning strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”servicio_faqs” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.4em” header_6_font=”Open Sans|700|||||||” header_6_font_size=”18px” header_6_line_height=”1.2em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_6_font_size_tablet=”14px” header_6_font_size_phone=”” header_6_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

FAQ<\/h6>\n

Media Planning<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” admin_label=”Imagen” _builder_version=”4.27.0″ _module_preset=”default” positioning=”absolute” horizontal_offset=”45px” z_index=”2″ horizontal_offset_tablet=”40px” horizontal_offset_phone=”40px” horizontal_offset_last_edited=”on|tablet” width=”27px” width_tablet=”21px” width_phone=”20px” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#000000″ _builder_version=”4.27.0″ toggle_level=”h3″ toggle_font=”|700|||||||” toggle_font_size=”18px” toggle_line_height=”1.8em” body_font_size=”16px” body_line_height=”2em” background_position=”bottom_center” toggle_font_size_tablet=”” toggle_font_size_phone=”14px” toggle_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” border_width_all=”0px” locked=”off” global_colors_info=”{}”][et_pb_accordion_item title=”Find out everything you need to know about a media campaign” open=”on” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” toggle_level=”h3″]<\/p>\n

Media planning is the process that selects advertising in newspapers and magazines, and also in other audiovisual and digital media best suited to reach your target audience with your message. It is a complex process that requires a great deal of experience and knowledge in the sector.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What is media planning?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n

Media planning is the comprehensive strategy for distributing advertising messages. It involves selecting ideal channels, times, and formats to effectively connect with the target audience, maximizing impact and reach.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Why is media planning so important?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n

Media planning is crucial for optimizing the visibility and effectiveness of advertising campaigns. Define strategies that reach the right audience at the right time, maximizing results.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What examples are there of media planning?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n

Examples of media planning include social media advertising campaigns, strategic TV ads, sponsored online content, and careful placement in print media. It adapts to every audience and platform.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Is it expensive to bet on media planning?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n

The investment in media planning varies according to objectives and scope. Although it is true that it requires outlay, the effectiveness in reaching the right audience justifies the investment, offering profitable results by generating business opportunities.<\/p>\n

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Media Planning Optimize your communication with our expertise in Media PlanningAt eyCom we understand the importance of being in the right place at the right time. Our Media Planning service is designed to connect messages and audience effectively and strategically. Always in the time and place that maximizes your ROI based on your schedule of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4992,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Header\" module_class=\"servicio_in_header\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/background-3-drops.jpg\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-01.jpg\" title_text=\"eycom-planificacion-medios-01\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_height_tablet=\"200px\" max_height_phone=\"100px\" max_height_last_edited=\"on|phone\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texto\" _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins|800||on|||||\" text_text_color=\"#000000\" text_font_size=\"94px\" text_line_height=\"1.1em\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"94px\" header_line_height=\"1.1em\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" text_font_size_tablet=\"55px\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n\nPLANIFICACI\u00d3N DE MEDIOS\n\n[\/et_pb_text][et_pb_text module_class=\"seo-hidden-text\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"135px\" header_line_height=\"1.1em\" header_2_text_color=\"RGBA(255,255,255,0)\" header_2_font_size=\"0px\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|tablet\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Optimiza tu comunicaci\u00f3n con nuestro expertise en Planificaci\u00f3n de Medios<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" text_font_size_tablet=\"16px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nEn <\/span>eyCom<\/span> <\/span>entendemos la importancia de estar en el lugar correcto, en el momento adecuado. Nuestro servicio de Planificaci\u00f3n de Medios est\u00e1 dise\u00f1ado para <\/span>conectar <\/span>mensajes y audienci<\/span>a <\/span>de manera efectiva y estrat\u00e9gica. Siempre en el momento y el lugar que maximice tu ROI<\/span> en funci\u00f3n de tu calendario<\/span> de apariciones en <\/span>medios impresos<\/span>,<\/span> como prensa y revistas<\/span>;<\/span> pero tambi\u00e9n <\/span>on<\/span> line y audiovisuales.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_text][et_pb_blurb url=\"#beneficios\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"#beneficios\" locked=\"off\" global_colors_info=\"{}\"]\n\nM\u00e1s Informaci\u00f3n\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Video\" module_class=\"servicio_video\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"700px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw\" image_src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/co-working-space-56.jpg\" play_icon_color=\"#ffffff\" thumbnail_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"4.16\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nDesata el poder de tu historia con la ayuda de un planner media: Posiciona tus mensajes y valores en la audiencia perfecta. Conectamos, construimos y damos vida a cada palabra para que sean oportunidades para tu negocio. \u00a1Inspira, Impacta, Brilla!\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_class=\"servicio_soluciones\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

SOLUCIONES ESTRAT\u00c9GICAS PARA CAMPA\u00d1AS DE PUBLICIDAD EN LOS MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" locked=\"off\" global_colors_info=\"{}\"]\n\nEn plena era de la informaci\u00f3n, destacar entre la multitud es un desaf\u00edo constante. La planificaci\u00f3n de medios no es simplemente colocar anuncios en prensa y revistas, es una ciencia que combina datos, creatividad y experiencia para maximizar su impacto. En eyCom, entendemos que cada marca es \u00fanica y merece una estrategia personalizada para cada campa\u00f1a de prensa.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Investigaci\u00f3n de Mercado\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7382858.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAn\u00e1lisis detallado del mercado para identificar oportunidades, audiencias clave y tendencias que informen la estrategia de medios.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Selecci\u00f3n de Medios \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6895387.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nIdentificaci\u00f3n y selecci\u00f3n de los canales m\u00e1s efectivos para llegar a la audiencia objetivo, considerando la televisi\u00f3n, radio, prensa, digital, entre otros.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Negociaci\u00f3n de Espacios Publicitarios \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6483723.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGesti\u00f3n de acuerdos y negociaci\u00f3n de tarifas para obtener los mejores espacios publicitarios dentro de la prensa y revistas seleccionadas.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Desarrollo de Estrategias Cross-Media \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7174741.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nCreaci\u00f3n de estrategias que integren varios canales de medios para maximizar el impacto y la coherencia del mensaje.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Monitorizaci\u00f3n y Evaluaci\u00f3n del Performance \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6897287.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nImplementaci\u00f3n de herramientas de seguimiento y an\u00e1lisis para evaluar la efectividad de la campa\u00f1a de medios y realizar ajustes en tiempo real.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n y Mejora Contin\u00faa \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6697678.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGesti\u00f3n eficiente del presupuesto publicitario para maximizar el alcance y la frecuencia sin exceder los l\u00edmites financieros y 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BENEFICIOS DE LA PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n de Recursos \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-4384011-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nLa planificaci\u00f3n de medios permite asignar eficientemente recursos publicitarios, maximizando el alcance y la efectividad de la campa\u00f1a de prensa.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Segmentaci\u00f3n Precisa \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nPermite dirigir mensajes espec\u00edficos a segmentos demogr\u00e1ficos, geogr\u00e1ficos o de comportamiento; aumentando la relevancia y la resonancia a trav\u00e9s de la selecci\u00f3n id\u00f3nea de prensa y revistas.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Frecuencia Controlada \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-887313-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nEvita la saturaci\u00f3n del p\u00fablico al controlar la frecuencia de exposici\u00f3n, asegurando que el mensaje se entregue de manera efectiva sin volverse intrusivo.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|||20px|20px\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Maximizaci\u00f3n del ROI \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-1339610-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAl seleccionar los canales y momentos adecuados para la publicidad en prensa, la planificaci\u00f3n de medios contribuye a maximizar el retorno de inversi\u00f3n al llegar a la audiencia correcta en el momento oportuno.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Construcci\u00f3n de Imagen de Marca \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nPermite dise\u00f1ar estrategias que refuercen la identidad de la marca al seleccionar medios que se alineen con los valores y objetivos de la empresa.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"An\u00e1lisis de Resultados \" 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MAXIMIZA EL RENDIMIENTO DE TUS CAMPA\u00d1AS CON UN PLANNER MEDIA<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.24.2\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg\" title_text=\"eycom-planificacion-medios-02\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Gallery\" module_class=\"servicio_blog\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/11\/chica-ordenador.jpg\" title_text=\"chica-ordenador\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Hay temas que se evitan, ignoran y pasan voluntariamente desapercibidos para no discutir sobre ellos. Nuestro blog habla de los elefantes en la habitaci\u00f3n relativos a la planificaci\u00f3n de medios.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" show_author=\"off\" show_date=\"off\" show_categories=\"off\" show_excerpt=\"off\" show_pagination=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"servicio_paper\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#ff7440\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_text_color=\"#FFFFFF\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"54px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800||on|||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_font_size_tablet=\"54px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

GU\u00cdA PARA UNA ESTRATEGIA EXITOSA DE PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"60px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"24px\" header_2_line_height=\"1.3em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"19px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Maximiza el Impacto de Tus Campa\u00f1as con Nuestra Gu\u00eda Completa. Aprovecha la oportunidad y descarga esta gu\u00eda basada en estrategias probadas y datos reales.<\/h2>\n[\/et_pb_text][et_pb_blurb url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _dynamic_attributes=\"url\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" hover_enabled=\"0\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nDescargar\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Guia-para-una-Estrategia-Exitosa-de-Planificacion-de-Medios.png\" title_text=\"Portada Guia para una Estrategia Exitosa de Planificacion de Medios\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"servicio_faqs\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" header_6_font=\"Open Sans|700|||||||\" header_6_font_size=\"18px\" header_6_line_height=\"1.2em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" header_6_font_size_tablet=\"14px\" header_6_font_size_phone=\"\" header_6_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

FAQ<\/h6>\n

PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" admin_label=\"Imagen\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" horizontal_offset=\"45px\" z_index=\"2\" horizontal_offset_tablet=\"40px\" horizontal_offset_phone=\"40px\" horizontal_offset_last_edited=\"on|tablet\" width=\"27px\" width_tablet=\"21px\" width_phone=\"20px\" width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_accordion open_toggle_text_color=\"#000000\" open_toggle_background_color=\"rgba(0,0,0,0)\" closed_toggle_background_color=\"rgba(0,0,0,0)\" icon_color=\"#000000\" _builder_version=\"4.27.0\" toggle_level=\"h3\" toggle_font=\"|700|||||||\" toggle_font_size=\"18px\" toggle_line_height=\"1.8em\" body_font_size=\"16px\" body_line_height=\"2em\" background_position=\"bottom_center\" toggle_font_size_tablet=\"\" toggle_font_size_phone=\"14px\" toggle_font_size_last_edited=\"on|phone\" body_font_size_tablet=\"\" body_font_size_phone=\"14px\" body_font_size_last_edited=\"on|phone\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_accordion_item title=\"Descubre todo lo que debes saber sobre una campa\u00f1a de medios\" open=\"on\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" toggle_level=\"h3\"]\n

La planificaci\u00f3n de medios es el proceso que selecciona la publicidad en prensa y revistas, y tambi\u00e9n en otros medios audiovisuales y digitales m\u00e1s adecuada para llegar a tu p\u00fablico objetivo con tu mensaje. Es un proceso complejo que requiere una gran experiencia y conocimientos en el sector.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 es la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La planificaci\u00f3n de medios es la estrategia integral para distribuir mensajes publicitarios. Implica seleccionar canales, tiempos y formatos ideales para conectar de manera efectiva con la audiencia objetivo, maximizando impacto y alcance.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfPor qu\u00e9 es tan importante la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La planificaci\u00f3n de medios es crucial para optimizar la visibilidad y efectividad de las campa\u00f1as publicitarias. Define estrategias que llegan a la audiencia adecuada en el momento preciso, maximizando resultados.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 ejemplos hay de planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Ejemplos de planificaci\u00f3n de medios incluyen campa\u00f1as publicidad en redes sociales, anuncios televisivos estrat\u00e9gicos, contenido patrocinado en l\u00ednea, y colocaci\u00f3n cuidadosa en medios impresos. Se adapta a cada audiencia y plataforma.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfEs caro apostar por la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La inversi\u00f3n en planificaci\u00f3n de medios var\u00eda seg\u00fan objetivos y alcance. Aunque s\u00ed que es verdad que requiere de desembolso, la eficacia en la llegada a la audiencia correcta justifica la inversi\u00f3n, ofreciendo resultados rentables al generarse oportunidades de negocio.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-5012","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMedia Planning | Eycom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eycom.net\/en\/public-relations\/media-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Planning | Eycom\" \/>\n<meta property=\"og:description\" content=\"Media Planning Optimize your communication with our expertise in Media PlanningAt eyCom we understand the importance of being in the right place at the right time. 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