{"id":4992,"date":"2024-07-22T10:10:46","date_gmt":"2024-07-22T08:10:46","guid":{"rendered":"https:\/\/eycom.net\/?page_id=4992"},"modified":"2025-05-15T07:54:43","modified_gmt":"2025-05-15T05:54:43","slug":"public-relations","status":"publish","type":"page","link":"https:\/\/eycom.net\/en\/public-relations\/","title":{"rendered":"Public Relations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About” module_class=”servicio_header” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ background_enable_image=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20%||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text admin_label=”Texto” _builder_version=”4.27.0″ _module_preset=”default” text_font=”Poppins|800||on|||||” text_text_color=”#000000″ text_font_size=”94px” text_line_height=”1.1em” header_font=”Poppins|800||on|||||” header_text_color=”#000000″ header_font_size=”94px” header_line_height=”1.1em” background_enable_color=”off” text_orientation=”right” custom_margin=”|||-250px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”55px” text_font_size_phone=”45px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|desktop” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]PUBLIC RELATIONS[\/et_pb_text][et_pb_text admin_label=”Texto” module_class=”seo-hidden-text” _builder_version=”4.27.0″ _module_preset=”default” header_font=”Poppins|800||on|||||” header_text_color=”#000000″ header_font_size=”0px” header_line_height=”1.1em” header_2_text_color=”RGBA(255,255,255,0)” header_2_font_size=”0px” background_enable_color=”off” text_orientation=”right” custom_margin=”|||-250px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|tablet” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Build strong relationships for your brand through PR
\n<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” text_line_height=”1.8em” background_enable_color=”off” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]At eyCom, we understand that effective public relations (PR) management is critical to your company’s growth and reputation. We are a passionate team of professionals dedicated to boosting your visibility, credibility and success in the market.[\/et_pb_text][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” _builder_version=”4.27.0″ _module_preset=”default” width=”20%” width_tablet=”20%” width_phone=”15%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|||-100px|false|false” custom_margin_tablet=”|350px||-50px|false|false” custom_margin_phone=”|200px||0px|false|false” custom_margin_last_edited=”on|phone” scroll_horizontal_motion_enable=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” _builder_version=”4.27.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-65px” horizontal_offset=”-65px” vertical_offset_tablet=”-25px” vertical_offset_phone=”” vertical_offset_last_edited=”on|tablet” horizontal_offset_tablet=”-25px” horizontal_offset_phone=”” horizontal_offset_last_edited=”on|phone” width=”100%” max_width=”140px” max_width_tablet=”60px” max_width_phone=”” max_width_last_edited=”on|phone” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|100|100|100|1|0|0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-01.jpg” title_text=”eycom-relaciones-publicas-01″ _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video” module_class=”servicio_video” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”700px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/002-medios-de-comunicacion.mp4″ image_src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/cover-home.jpg” play_icon_color=”#ffffff” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” title_text=”cover-home” sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.6em” background_enable_color=”off” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Public relations is the tool that connects your company and brand with people. PR establishes relationships of trust and creates a positive impact on your business. Share stories, transmit values and build bonds that will last over time.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Cards” module_class=”servicio_servicios” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.4em” background_enable_color=”off” header_2_font_size_tablet=”36px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

OUR PUBLIC RELATIONS SERVICES<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-medios-de-comunicacion-02.jpg” background_blend=”overlay” custom_padding=”300px|60px|60px|60px|false|true” custom_padding_tablet=”240px|30px|40px|30px|false|true” custom_padding_phone=”200px|20px|30px|20px|false|true” custom_padding_last_edited=”on|tablet” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODUifX0=@” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”44px” header_2_line_height=”1.4em” header_3_font=”Poppins|800|||||||” header_3_text_color=”#000000″ header_3_font_size=”50px” header_3_line_height=”1.4em” background_enable_color=”off” header_2_font_size_tablet=”36px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_text_color_last_edited=”off|desktop” header_3_font_size_tablet=”36px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

MEDIA<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg” background_blend=”overlay” custom_padding=”300px|60px|60px|60px|false|true” custom_padding_tablet=”240px|30px|40px|30px|false|true” custom_padding_phone=”200px|20px|30px|20px|false|true” custom_padding_last_edited=”on|tablet” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNzgifX0=@” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”44px” header_2_line_height=”1.4em” header_3_font=”Poppins|800|||||||” header_3_text_color=”#000000″ header_3_font_size=”50px” header_3_line_height=”1.4em” background_enable_color=”off” header_2_font_size_tablet=”36px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_text_color_last_edited=”off|desktop” header_3_font_size_tablet=”36px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

MEDIA PLANNING<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” module_class=”servicio_beneficios” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ overflow-x=”hidden” overflow-y=”hidden” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ custom_padding=”60px|60px|0px|60px|false|true” custom_padding_tablet=”40px|30px||30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off|20px|20px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_font_size=”60px” header_2_line_height=”1.4em” background_enable_color=”off” background_layout=”dark” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

BENEFITS OF A PR STRATEGY <\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#000000″ z_index=”10″ custom_padding=”|60px|60px|60px|false|true” custom_padding_tablet=”|30px|40px|30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Reputation Management” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Build a positive image and manage your reputation to gain trust and maintain strong relationships with stakeholders.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Credibility and Trust” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7089392-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Establish trust through authentic messages, strengthening relationships and positioning your company as a benchmark in the sector.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Media Visibility” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7334345-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Increase exposure through announcements, events and collaborations to reach new audiences and consolidate presence in the media.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ z_index=”10″ custom_padding=”|60px|60px|60px|false|true” custom_padding_tablet=”|30px|40px|30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”off|||20px|20px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Crisis Management ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6969808-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Anticipate and manage crises quickly, minimizing negative impacts and preserving the company’s reputation.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Investment and Talent Attraction ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

It generates interest from investors and talented professionals by highlighting the company as attractive and ethical.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Positioning ” image=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-5361391-FFFFFF.png” image_icon_width=”48px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_text_color=”rgba(255,255,255,0.6)” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation=”off” body_font_size_tablet=”14px” body_font_size_phone=”” body_font_size_last_edited=”on|phone” image_max_width=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n

Differentiate yourself in a competitive market by building a strong narrative and participating in key events to stand out from the competition.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” module_class=”servicio_slogan” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ background_enable_image=”off” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

PUBLIC RELATIONS, the ideal tool TO CONNECT WITH YOUR BRAND<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” _builder_version=”4.24.2″ _module_preset=”default” positioning=”absolute” vertical_offset=”-65px” horizontal_offset=”-65px” vertical_offset_tablet=”-25px” vertical_offset_phone=”” vertical_offset_last_edited=”on|tablet” horizontal_offset_tablet=”-25px” horizontal_offset_phone=”” horizontal_offset_last_edited=”on|phone” width=”100%” max_width=”140px” max_width_tablet=”60px” max_width_phone=”” max_width_last_edited=”on|phone” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|100|100|100|1|0|0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-02.jpg” title_text=”eycom-relaciones-publicas-02″ _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”servicio_paper” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ff7440″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”54px” header_line_height=”1.1em” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” background_enable_color=”off” header_font_size_tablet=”54px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

52 TIPS TO MAKE YOUR MEDIA INTERVIEW A RESOUNDING SUCCESS <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”60px” header_line_height=”1.1em” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.3em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”19px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Download this infographic and you will see how with very little you can take advantage of this opportunity, becoming a reliable and recurring source for the media. <\/h2>\n

[\/et_pb_text][et_pb_blurb url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@” use_icon=”on” font_icon=”$||divi||400″ icon_color=”#ffffff” image_icon_width=”30px” _builder_version=”4.27.0″ _dynamic_attributes=”url” _module_preset=”default” background_color=”#000000″ width=”70px” module_alignment=”left” height=”40px” custom_margin=”60px||10px||false|false” custom_margin_tablet=”44px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||0px||false|false” animation=”off” module_alignment_tablet=”left” module_alignment_last_edited=”off|desktop” border_radii=”on|10px|10px|10px|10px” icon_font_size=”30px” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”|600|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” link_text_color=”#000000″ background_enable_color=”off” background_layout=”dark” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Download<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2025\/01\/Portada-52-CONSEJOS-EN.png” title_text=”Portada-52-CONSEJOS-EN” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”servicio_faqs” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f1f1f1″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png” title_text=”final drop” admin_label=”Imagen” _builder_version=”4.27.0″ _module_preset=”default” positioning=”absolute” horizontal_offset=”45px” z_index=”2″ horizontal_offset_tablet=”40px” horizontal_offset_phone=”40px” horizontal_offset_last_edited=”on|tablet” width=”27px” width_tablet=”21px” width_phone=”20px” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.4em” header_6_font=”Open Sans|700|||||||” header_6_font_size=”18px” header_6_line_height=”1.2em” background_enable_color=”off” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_6_font_size_tablet=”14px” header_6_font_size_phone=”” header_6_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

FAQ<\/h6>\n

PUBLIC RELATIONS<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#000000″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#000000″ _builder_version=”4.27.0″ toggle_level=”h3″ toggle_font=”|700|||||||” toggle_font_size=”18px” toggle_line_height=”1.8em” body_font_size=”16px” body_line_height=”2em” background_position=”bottom_center” toggle_font_size_tablet=”” toggle_font_size_phone=”14px” toggle_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” border_width_all=”0px” locked=”off” global_colors_info=”{}”][et_pb_accordion_item title=”Find out everything you need to know about a PR campaign” open=”on” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” toggle_level=”h3″]Public relations is a critical tool for any organization that wants to succeed. A good PR strategy can help organizations achieve their goals and improve their reputation and image.[\/et_pb_accordion_item][et_pb_accordion_item title=”What is public relations?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]We understand public relations or PR as the strategic discipline, carried out by a trusted media agency that manages communication between an organization and its audiences. It seeks to build, maintain and enhance reputation and mutually beneficial relationships.[\/et_pb_accordion_item][et_pb_accordion_item title=”What are the differences between advertising and public relations?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]The main difference between advertising and public relations lies in the fact that advertising seeks to promote products or services through controlled messages paid directly to the advertising medium. On the other hand, public relations focuses on the strategic management of communication, especially through the media, to build relationships and reputation and there is no direct economic link between the company and the media.[\/et_pb_accordion_item][et_pb_accordion_item title=”What objectives should public relations pursue in the company?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]Public relations in the company must pursue objectives such as building and maintaining a positive image, strengthening relationships with stakeholders, managing crises effectively, and improving corporate visibility and reputation.[\/et_pb_accordion_item][et_pb_accordion_item title=”How to bet on public relations in your company?” _builder_version=”4.27.0″ custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” open=”off”]The PR strategy that is vital for any company bets on public relations in your company by creating authentic communication strategies, participation in key events, proactive reputation management and establishing meaningful connections with stakeholders.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

PUBLIC RELATIONSBuild strong relationships for your brand through PR At eyCom, we understand that effective public relations (PR) management is critical to your company’s growth and reputation. We are a passionate team of professionals dedicated to boosting your visibility, credibility and success in the market.Public relations is the tool that connects your company and brand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"About\" module_class=\"servicio_header\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"20%||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texto\" _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins|800||on|||||\" text_text_color=\"#000000\" text_font_size=\"94px\" text_line_height=\"1.1em\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"94px\" header_line_height=\"1.1em\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" text_font_size_tablet=\"55px\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n\nRELACIONES P\u00daBLICAS\n\n[\/et_pb_text][et_pb_text admin_label=\"Texto\" module_class=\"seo-hidden-text\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"0px\" header_line_height=\"1.1em\" header_2_text_color=\"RGBA(255,255,255,0)\" header_2_font_size=\"0px\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|tablet\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Construye relaciones s\u00f3lidas para tu marca trav\u00e9s de las RRPP<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" text_font_size_tablet=\"16px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]\n\nEn <\/span>eyCom<\/span>, entendemos que la gesti\u00f3n efectiva de las relaciones p\u00fablicas (RRPP) es fundamental para el crecimiento y la reputaci\u00f3n de tu empresa. Somos un equipo apasionado de profesionales dedicados a impulsar tu visibilidad, credibilidad y \u00e9xito en el mercado.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_text][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"20%\" width_tablet=\"20%\" width_phone=\"15%\" width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"|||-100px|false|false\" custom_margin_tablet=\"|350px||-50px|false|false\" custom_margin_phone=\"|200px||0px|false|false\" custom_margin_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-01.jpg\" title_text=\"eycom-relaciones-publicas-01\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Video\" module_class=\"servicio_video\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"700px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw\" image_src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/co-working-space-56.jpg\" play_icon_color=\"#ffffff\" thumbnail_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"4.16\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nLas relaciones p\u00fablicas son la herramienta que conecta tu empresa y marca con las personas. La RRPP establecen relaciones de confianza y crean un impacto positivo de tu negocio. Comparte historias, transmite valores y construye v\u00ednculos que perdurar\u00e1n en el tiempo.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Cards\" module_class=\"servicio_servicios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"50px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

NUESTROS SERVICIOS DE RELACIONES P\u00daBLICAS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" background_color=\"rgba(255,255,255,0.5)\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-medios-de-comunicacion-02.jpg\" background_blend=\"overlay\" custom_padding=\"300px|60px|60px|60px|false|true\" custom_padding_tablet=\"240px|30px|40px|30px|false|true\" custom_padding_phone=\"200px|20px|30px|20px|false|true\" custom_padding_last_edited=\"on|tablet\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODUifX0=@\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"44px\" header_2_line_height=\"1.4em\" header_3_font=\"Poppins|800|||||||\" header_3_text_color=\"#000000\" header_3_font_size=\"50px\" header_3_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|desktop\" header_3_text_color_last_edited=\"off|desktop\" header_3_font_size_tablet=\"36px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n

MEDIOS DE COMUNICACI\u00d3N<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" background_color=\"rgba(255,255,255,0.5)\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg\" background_blend=\"overlay\" custom_padding=\"300px|60px|60px|60px|false|true\" custom_padding_tablet=\"240px|30px|40px|30px|false|true\" custom_padding_phone=\"200px|20px|30px|20px|false|true\" custom_padding_last_edited=\"on|tablet\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNzgifX0=@\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"44px\" header_2_line_height=\"1.4em\" header_3_font=\"Poppins|800|||||||\" header_3_text_color=\"#000000\" header_3_font_size=\"50px\" header_3_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|desktop\" header_3_text_color_last_edited=\"off|desktop\" header_3_font_size_tablet=\"36px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n

PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_class=\"servicio_beneficios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" overflow-x=\"hidden\" overflow-y=\"hidden\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" custom_padding=\"60px|60px|0px|60px|false|true\" custom_padding_tablet=\"40px|30px||30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|20px|20px||\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" background_layout=\"dark\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

BENEFICIOS DE UNA ESTRATEGIA DE RRPP<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Gesti\u00f3n de tu Reputaci\u00f3n\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nConstruye una imagen positiva y gestiona <\/span>tu reputaci\u00f3n<\/span> para ganar confianza y mantener relaciones s\u00f3lidas con los <\/span>stakeholders<\/span>.\u00a0<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Credibilidad y Confianza \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7089392-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" 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title=\"Atracci\u00f3n de Inversiones y Talento\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGenera inter\u00e9s de inversores y profesionales talentosos al destacar la empresa como atractiva y \u00e9tica.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Posicionamiento de Marca\" 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RELACIONES P\u00daBLICAS, LA HERRAMIENTA IDEAL PARA QUE CONECTEN CON TU MARCA<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.24.2\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-02.jpg\" title_text=\"eycom-relaciones-publicas-02\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"servicio_paper\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#ff7440\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_text_color=\"#FFFFFF\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"54px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800||on|||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_font_size_tablet=\"54px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

52 CONSEJOS PARA QUE TU ENTREVISTA CON LOS MEDIOS SEA UN \u00c9XITO ROTUNDO<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"60px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"24px\" header_2_line_height=\"1.3em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"19px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Descarga esta infograf\u00eda y ver\u00e1s c\u00f3mo con muy poco puedes aprovechar esta oportunidad, convirti\u00e9ndote en una fuente fiable y recurrente para los medios de comunicaci\u00f3n.<\/h2>\n[\/et_pb_text][et_pb_blurb url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _dynamic_attributes=\"url\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" hover_enabled=\"0\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nDescargar\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Guia-para-una-Estrategia-Exitosa-de-Planificacion-de-Medios.png\" title_text=\"Portada Guia para una Estrategia Exitosa de Planificacion de Medios\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"servicio_faqs\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" admin_label=\"Imagen\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" horizontal_offset=\"45px\" z_index=\"2\" horizontal_offset_tablet=\"40px\" horizontal_offset_phone=\"40px\" horizontal_offset_last_edited=\"on|tablet\" width=\"27px\" width_tablet=\"21px\" width_phone=\"20px\" width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" header_6_font=\"Open Sans|700|||||||\" header_6_font_size=\"18px\" header_6_line_height=\"1.2em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" header_6_font_size_tablet=\"14px\" header_6_font_size_phone=\"\" header_6_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

FAQ<\/h6>\n

RRPP<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_accordion open_toggle_text_color=\"#000000\" open_toggle_background_color=\"rgba(0,0,0,0)\" closed_toggle_background_color=\"rgba(0,0,0,0)\" icon_color=\"#000000\" _builder_version=\"4.27.0\" toggle_level=\"h3\" toggle_font=\"|700|||||||\" toggle_font_size=\"18px\" toggle_line_height=\"1.8em\" body_font_size=\"16px\" body_line_height=\"2em\" background_position=\"bottom_center\" toggle_font_size_tablet=\"\" toggle_font_size_phone=\"14px\" toggle_font_size_last_edited=\"on|phone\" body_font_size_tablet=\"\" body_font_size_phone=\"14px\" body_font_size_last_edited=\"on|phone\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_accordion_item title=\"Descubre todo lo que debes saber sobre una campa\u00f1a de relaciones p\u00fablicas\" open=\"on\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" toggle_level=\"h3\"]\n

Las relaciones p\u00fablicas son una herramienta fundamental para cualquier organizaci\u00f3n que quiera tener \u00e9xito. Una buena estrategia de RRPP puede ayudar a las organizaciones a alcanzar sus objetivos y mejorar su reputaci\u00f3n y su imagen.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 son las relaciones p\u00fablicas?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Entendemos las relaciones p\u00fablicas o RRPP como la disciplina estrat\u00e9gica, realizada por una agencia de medios de confianza, que gestiona la comunicaci\u00f3n entre una organizaci\u00f3n y sus p\u00fablicos. Busca construir, mantener y mejorar la reputaci\u00f3n y relaciones mutuamente beneficiosas.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 diferencias hay entre la publicidad y las relaciones p\u00fablicas?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La principal diferencia entre la publicidad y las relaciones p\u00fablicas radica en que la publicidad busca promover productos o servicios mediante mensajes controlados y pagados directamente al medio anunciante. En cambio, las relaciones p\u00fablicas se centran en la gesti\u00f3n estrat\u00e9gica de la comunicaci\u00f3n, sobre todo a trav\u00e9s del medio de comunicaci\u00f3n, para construir relaciones y reputaci\u00f3n y no hay un v\u00ednculo econ\u00f3mico directo entre empresa y medio de comunicaci\u00f3n.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 objetivos deben perseguir las relaciones p\u00fablicas en la empresa?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Las relaciones p\u00fablicas en la empresa deben perseguir objetivos como construir y mantener una imagen positiva, fortalecer relaciones con stakeholders, gestionar crisis eficazmente, y mejorar la visibilidad y reputaci\u00f3n corporativa.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfC\u00f3mo apostar por las relaciones p\u00fablicas en tu empresa?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La estrategia de RRPP que es vital para cualquier empresa apuesta por las relaciones p\u00fablicas en tu empresa mediante la creaci\u00f3n de estrategias de comunicaci\u00f3n aut\u00e9nticas, participaci\u00f3n en eventos clave, gesti\u00f3n proactiva de la reputaci\u00f3n y establecimiento de conexiones significativas con stakeholders.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPublic Relations | Eycom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eycom.net\/en\/public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Relations | Eycom\" \/>\n<meta property=\"og:description\" content=\"PUBLIC RELATIONSBuild strong relationships for your brand through PR At eyCom, we understand that effective public relations (PR) management is critical to your company's growth and reputation. 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