SMC was once again organizing the inclusive 3 × 3 Tournament initiative, where people linked to the world of mental and external health would participate in the sporting event with the aim of generating an inclusive social contact space. Given the nature of the organization and its commendable work, the internal goal of eyCom was not only to respond to the client’s expectations, but to take the event to a next level that would become a reference in the sector. The challenge of the project, happened not only to maximize the impact of the in the media, but also to organize the entire event in addition to actively participate as volunteer referees in the tournament itself.