Egueiro Association Project

eyCom’s challenge in this project was to design a communication strategy for the generalist media to echo, the way in which the Egueiro Association works and thus contribute to breaking down the stigma that many people who have suffered problems of additions, they find themselves at the time of reinserting themselves into the working world. For this purpose, it was proposed to obtain a transversal vision with special sensitivity of the target public, not only about the problem it poses for people and their families, but also about the difficulties encountered when returning to the labor market and reintegrating into society.