{"id":5007,"date":"2024-07-19T12:25:14","date_gmt":"2024-07-19T10:25:14","guid":{"rendered":"https:\/\/eycom.net\/?page_id=5007"},"modified":"2025-05-15T07:53:27","modified_gmt":"2025-05-15T05:53:27","slug":"planificacio-mitjans","status":"publish","type":"page","link":"https:\/\/eycom.net\/ca\/relacions-publiques\/planificacio-mitjans\/","title":{"rendered":"Planificaci\u00f3 de Mitjans"},"content":{"rendered":"

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PLANIFICACI\u00d3 DE mitjans<\/p>\n

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Optimitza la teva comunicaci\u00f3 amb el nostre expertise en Planificaci\u00f3 de Mitjans de Comunicaci\u00f3<\/h1>\n

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En <\/span>eyCom<\/span> entenem la import\u00e0ncia d<\/span>e ser<\/span> en el lloc correcte, en el moment adequat. El nostre servei de Planificaci\u00f3 de Mitjans<\/span> de Comunicaci\u00f3<\/span> est\u00e0 dissenyat per connectar missatges i audi\u00e8ncia de manera efectiva i estrat\u00e8gica. Sempre en el moment i el lloc que maximitzi el teu ROI en funci\u00f3 del teu calendari d’aparicions en mitjans impresos, com premsa i revistes; per\u00f2 tamb\u00e9 on <\/span>line<\/span> i audiovisuals.<\/span><\/span>\u00a0<\/span><\/p>\n

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M\u00e9s Informaci\u00f3<\/p>\n

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Comparteix<\/span> el poder de la teva hist\u00f2ria amb l’ajuda d’un <\/span>planner<\/span> <\/span>de <\/span>mitj<\/span>ans<\/span>: Posiciona els <\/span>teus missatges i valors en l’audi\u00e8ncia perfecta. Connectem, constru\u00efm i donem vida a cada paraula perqu\u00e8 siguin oportunitats per al teu negoci. Inspira, Impacta, Brilla!<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeatures\u00bb module_class=\u00bbservicio_soluciones\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ background_image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

SOLUCIONS ESTRAT\u00c8GIQUES PER A CAMPANYES DE PUBLICITAT EN ELS MITJANS<\/h2>\n

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En plena era de la informaci\u00f3, destacar entre la multitud \u00e9s un desafiament constant. La planificaci\u00f3 de mitjans no \u00e9s simplement col\u00b7locar anuncis en premsa i revistes, \u00e9s una ci\u00e8ncia que combina dades, creativitat i experi\u00e8ncia per maximitzar el seu impacte. A <\/span>eyCom<\/span>, entenem que cada marca \u00e9s \u00fanica i mereix una estrat\u00e8gia personalitzada per a cada campanya de premsa.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbnvestigaci\u00f3 de Mercat\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7382858.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

An\u00e0lisi detallada del mercat per identificar oportunitats, audi\u00e8ncies clau i tend\u00e8ncies que informin l’ estrat\u00e8gia de mitjans.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbSelecci\u00f3 de Mitjans\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6895387.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Identificaci\u00f3 i selecci\u00f3 dels canals m\u00e9s efectius per arribar a l’ audi\u00e8ncia objecti<\/span>va<\/span>, considerant la televisi\u00f3, r\u00e0dio, premsa, digital, entre d’ altres.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbNegociaci\u00f3 d’Espais Publicitaris \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6483723.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Gesti\u00f3 d’acords i negociaci\u00f3 de tarifes per obtenir els millors espais publicitaris dins la premsa i revistes seleccionades.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbDesenvolupament d’Estrat\u00e8gies Cross-Media \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7174741.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Creaci\u00f3 d’ estrat\u00e8gies que integrin diversos canals de mitjans per maximitzar l’ impacte i la coher\u00e8ncia del missatge.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMonitoratge i Avaluaci\u00f3 del Performance\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6897287.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Implementaci\u00f3 d’ eines de seguiment i an\u00e0lisi per avaluar l’ efectivitat de la campanya de mitjans i realitzar ajustaments en temps real.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbOptimitzaci\u00f3 i Millora Continua\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6697678.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Gesti\u00f3 eficient del pressupost publicitari per maximitzar l’ abast i la freq\u00fc\u00e8ncia sense excedir els l\u00edmits financers i pressupostaris, assegurant un retorn d’ inversi\u00f3 favorable.<\/span><\/span>\u00a0<\/span><\/p>\n

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BENEFICIS DE LA PLANIFICACI\u00d3 DE MITJANS<\/span><\/span><\/h2>\n

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La planificaci\u00f3 de mitjans permet assignar eficientment recursos publicitaris, maximitzant<\/span>-ne <\/span>l’ abast i l’ efectivitat de la campanya de premsa.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbSegmentaci\u00f3 Precisa \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Permet dirigir missatges espec\u00edfics a segments demogr\u00e0fics, geogr\u00e0fics o de comportament; augmentant la rellev\u00e0ncia i la resson\u00e0ncia a trav\u00e9s de la selecci\u00f3 id\u00f2nia de premsa i revistes.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbFreq\u00fc\u00e8ncia Controlada\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-887313-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Evita la saturaci\u00f3 del p\u00fablic en controlar la freq\u00fc\u00e8ncia d’exposici\u00f3, assegurant que el missatge es lliuri de manera efectiva sense tornar-se intrusiu.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ z_index=\u00bb10″ custom_padding=\u00bb|60px|60px|60px|false|true\u00bb custom_padding_tablet=\u00bb|30px|40px|30px|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb border_radii=\u00bboff|||20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMaximitzaci\u00f3 del ROI \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-1339610-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En seleccionar els canals i moments adequats per a la publicitat en premsa, la planificaci\u00f3 de mitjans contribueix a maximitzar el retorn d<\/span>e la <\/span>inversi\u00f3<\/span>. Aix\u00f2 passa per <\/span>arribar a l’ audi\u00e8ncia correcta en el moment oport\u00fa.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbConstrucci\u00f3 d’ Imatge de Marca \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Permet dissenyar estrat\u00e8gies que reforcin la identitat de la marca en seleccionar mitjans que s’ aline\u00efn amb els valors i objectius de l’ empresa.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAn\u00e0lisi de Resultats \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7309885-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Facilita l’avaluaci\u00f3 de l’ efectivitat de la campanya a trav\u00e9s de l’ an\u00e0lisi de dades i m\u00e8triques clau, permetent ajustaments per a futures estrat\u00e8gies.<\/span><\/span><\/p>\n

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MAXIMITZA EL RENDIMENT DE LES TEVES CAMPANYES AMB UN PLANNER DE MITJANS<\/h2>\n

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Hi ha temes que s’eviten, ignoren i passen volunt\u00e0riament desapercebuts per a no discutir sobre ells. El nostre blog parla dels elefants a l’habitaci\u00f3 relatives a la planificaci\u00f3 de mitjans. <\/p>\n

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GUIA PER A UNA ESTRAT\u00c8GIA REEIXIDA DE PLANIFICACI\u00d3 DE MITJANS <\/h2>\n

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Maximitza l’Impacte de Les teves Campanyes amb La nostra Guia Completa. Aprofita l’oportunitat i desc\u00e0rrega aquesta guia basada en estrat\u00e8gies provades i dades reals. <\/h2>\n

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Descarregar<\/p>\n

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FAQ<\/h6>\n

PLANIFICACI\u00d3 DE MITJANS<\/h2>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\u00bb title_text=\u00bbfinal drop\u00bb admin_label=\u00bbImagen\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbabsolute\u00bb horizontal_offset=\u00bb45px\u00bb z_index=\u00bb2″ horizontal_offset_tablet=\u00bb40px\u00bb horizontal_offset_phone=\u00bb40px\u00bb horizontal_offset_last_edited=\u00bbon|tablet\u00bb width=\u00bb27px\u00bb width_tablet=\u00bb21px\u00bb width_phone=\u00bb20px\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_text_color=\u00bb#000000″ open_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb closed_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb icon_color=\u00bb#000000″ _builder_version=\u00bb4.27.0″ toggle_level=\u00bbh3″ toggle_font=\u00bb|700|||||||\u00bb toggle_font_size=\u00bb18px\u00bb toggle_line_height=\u00bb1.8em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb2em\u00bb background_position=\u00bbbottom_center\u00bb toggle_font_size_tablet=\u00bb\u00bb toggle_font_size_phone=\u00bb14px\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb14px\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion_item title=\u00bbDescobreix tot el que cal saber sobre una campanya de mitjans\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb toggle_level=\u00bbh3″]<\/p>\n

La planificaci\u00f3 de mitjans \u00e9s el proc\u00e9s que selecciona la publicitat <\/span>m\u00e9s adequada <\/span>en premsa i revistes, i tamb\u00e9 en altres mitjans audiovisuals i digitals<\/span>,<\/span>\u00a0 per arribar al teu p\u00fablic objectiu amb el teu missatge. \u00c9s un proc\u00e9s complex que requereix una gran experi\u00e8ncia i coneixements en el sector.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQu\u00e8 \u00e9s la planificaci\u00f3 de mitjans?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

La planificaci\u00f3 de mitjans \u00e9s l’ estrat\u00e8gia integral per distribuir missatges publicitaris. Implica seleccionar canals, temps i formats ideals per connectar de manera efectiva amb l’ audi\u00e8ncia objectiu, maximitzant impacte i abast.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbPer qu\u00e8 \u00e9s tan important la planificaci\u00f3 de mitjans?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

La planificaci\u00f3 de mitjans \u00e9s cabdal per optimitzar la visibilitat i efectivitat de les campanyes publicit\u00e0ries. Defineix estrat\u00e8gies que arriben a l’ audi\u00e8ncia adequada en el moment prec\u00eds, maximitzant resultats.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuins exemples hi ha de planificaci\u00f3 de mitjans?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Exemples de planificaci\u00f3 de mitjans inclouen campanyes publicitat en xarxes socials, anuncis televisius estrat\u00e8gics, contingut patrocinat en l\u00ednia, i col\u00b7locaci\u00f3 acurada en mitjans impresos. S’ adapta a cada audi\u00e8ncia i plataforma.<\/span><\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00c9s car apostar per la planificaci\u00f3 de mitjans?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

La inversi\u00f3 en planificaci\u00f3 de mitjans varia segons objectius i abast. Tot i que s\u00ed que \u00e9s veritat que requereix <\/span>d’un pagament,<\/span> l’efic\u00e0cia en l’arribada a l’audi\u00e8ncia correcta justifica la inversi\u00f3, oferint resultats rendibles en generar-se oportunitats de negoci.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

PLANIFICACI\u00d3 DE mitjansOptimitza la teva comunicaci\u00f3 amb el nostre expertise en Planificaci\u00f3 de Mitjans de Comunicaci\u00f3En eyCom entenem la import\u00e0ncia de ser en el lloc correcte, en el moment adequat. El nostre servei de Planificaci\u00f3 de Mitjans de Comunicaci\u00f3 est\u00e0 dissenyat per connectar missatges i audi\u00e8ncia de manera efectiva i estrat\u00e8gica. Sempre en el moment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Header\" module_class=\"servicio_in_header\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/background-3-drops.jpg\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-01.jpg\" title_text=\"eycom-planificacion-medios-01\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_height_tablet=\"200px\" max_height_phone=\"100px\" max_height_last_edited=\"on|phone\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texto\" _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins|800||on|||||\" text_text_color=\"#000000\" text_font_size=\"94px\" text_line_height=\"1.1em\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"94px\" header_line_height=\"1.1em\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" text_font_size_tablet=\"55px\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n\nPLANIFICACI\u00d3N DE MEDIOS\n\n[\/et_pb_text][et_pb_text module_class=\"seo-hidden-text\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"135px\" header_line_height=\"1.1em\" header_2_text_color=\"RGBA(255,255,255,0)\" header_2_font_size=\"0px\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|tablet\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Optimiza tu comunicaci\u00f3n con nuestro expertise en Planificaci\u00f3n de Medios<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" text_font_size_tablet=\"16px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nEn <\/span>eyCom<\/span> <\/span>entendemos la importancia de estar en el lugar correcto, en el momento adecuado. Nuestro servicio de Planificaci\u00f3n de Medios est\u00e1 dise\u00f1ado para <\/span>conectar <\/span>mensajes y audienci<\/span>a <\/span>de manera efectiva y estrat\u00e9gica. Siempre en el momento y el lugar que maximice tu ROI<\/span> en funci\u00f3n de tu calendario<\/span> de apariciones en <\/span>medios impresos<\/span>,<\/span> como prensa y revistas<\/span>;<\/span> pero tambi\u00e9n <\/span>on<\/span> line y audiovisuales.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_text][et_pb_blurb url=\"#beneficios\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"#beneficios\" locked=\"off\" global_colors_info=\"{}\"]\n\nM\u00e1s Informaci\u00f3n\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Video\" module_class=\"servicio_video\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"700px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw\" image_src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/co-working-space-56.jpg\" play_icon_color=\"#ffffff\" thumbnail_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"4.16\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nDesata el poder de tu historia con la ayuda de un planner media: Posiciona tus mensajes y valores en la audiencia perfecta. Conectamos, construimos y damos vida a cada palabra para que sean oportunidades para tu negocio. \u00a1Inspira, Impacta, Brilla!\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_class=\"servicio_soluciones\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

SOLUCIONES ESTRAT\u00c9GICAS PARA CAMPA\u00d1AS DE PUBLICIDAD EN LOS MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" locked=\"off\" global_colors_info=\"{}\"]\n\nEn plena era de la informaci\u00f3n, destacar entre la multitud es un desaf\u00edo constante. La planificaci\u00f3n de medios no es simplemente colocar anuncios en prensa y revistas, es una ciencia que combina datos, creatividad y experiencia para maximizar su impacto. En eyCom, entendemos que cada marca es \u00fanica y merece una estrategia personalizada para cada campa\u00f1a de prensa.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Investigaci\u00f3n de Mercado\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7382858.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAn\u00e1lisis detallado del mercado para identificar oportunidades, audiencias clave y tendencias que informen la estrategia de medios.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Selecci\u00f3n de Medios \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6895387.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nIdentificaci\u00f3n y selecci\u00f3n de los canales m\u00e1s efectivos para llegar a la audiencia objetivo, considerando la televisi\u00f3n, radio, prensa, digital, entre otros.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Negociaci\u00f3n de Espacios Publicitarios \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6483723.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGesti\u00f3n de acuerdos y negociaci\u00f3n de tarifas para obtener los mejores espacios publicitarios dentro de la prensa y revistas seleccionadas.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Desarrollo de Estrategias Cross-Media \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7174741.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nCreaci\u00f3n de estrategias que integren varios canales de medios para maximizar el impacto y la coherencia del mensaje.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Monitorizaci\u00f3n y Evaluaci\u00f3n del Performance \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6897287.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nImplementaci\u00f3n de herramientas de seguimiento y an\u00e1lisis para evaluar la efectividad de la campa\u00f1a de medios y realizar ajustes en tiempo real.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n y Mejora Contin\u00faa \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6697678.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGesti\u00f3n eficiente del presupuesto publicitario para maximizar el alcance y la frecuencia sin exceder los l\u00edmites financieros y presupuestarios, asegurando un retorno de inversi\u00f3n favorable.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_id=\"beneficios\" module_class=\"servicio_beneficios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" overflow-x=\"hidden\" overflow-y=\"hidden\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#000000\" custom_padding=\"60px|60px|0px|60px|false|true\" custom_padding_tablet=\"40px|30px||30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|20px|20px||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_font_size=\"50px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" background_layout=\"dark\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

BENEFICIOS DE LA PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n de Recursos \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-4384011-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nLa planificaci\u00f3n de medios permite asignar eficientemente recursos publicitarios, maximizando el alcance y la efectividad de la campa\u00f1a de prensa.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Segmentaci\u00f3n Precisa \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nPermite dirigir mensajes espec\u00edficos a segmentos demogr\u00e1ficos, geogr\u00e1ficos o de comportamiento; aumentando la relevancia y la resonancia a trav\u00e9s de la selecci\u00f3n id\u00f3nea de prensa y revistas.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Frecuencia Controlada \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-887313-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nEvita la saturaci\u00f3n del p\u00fablico al controlar la frecuencia de exposici\u00f3n, asegurando que el mensaje se entregue de manera efectiva sin volverse intrusivo.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|||20px|20px\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Maximizaci\u00f3n del ROI \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-1339610-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAl seleccionar los canales y momentos adecuados para la publicidad en prensa, la planificaci\u00f3n de medios contribuye a maximizar el retorno de inversi\u00f3n al llegar a la audiencia correcta en el momento oportuno.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Construcci\u00f3n de Imagen de Marca \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nPermite dise\u00f1ar estrategias que refuercen la identidad de la marca al seleccionar medios que se alineen con los valores y objetivos de la empresa.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"An\u00e1lisis de Resultados \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7309885-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nFacilita la evaluaci\u00f3n de la efectividad de la campa\u00f1a a trav\u00e9s del an\u00e1lisis de datos y m\u00e9tricas clave, permitiendo ajustes para futuras estrategias.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"About\" module_class=\"servicio_slogan\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" 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MAXIMIZA EL RENDIMIENTO DE TUS CAMPA\u00d1AS CON UN PLANNER MEDIA<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.24.2\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg\" title_text=\"eycom-planificacion-medios-02\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Gallery\" module_class=\"servicio_blog\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/11\/chica-ordenador.jpg\" title_text=\"chica-ordenador\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Hay temas que se evitan, ignoran y pasan voluntariamente desapercibidos para no discutir sobre ellos. Nuestro blog habla de los elefantes en la habitaci\u00f3n relativos a la planificaci\u00f3n de medios.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" show_author=\"off\" show_date=\"off\" show_categories=\"off\" show_excerpt=\"off\" show_pagination=\"off\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"servicio_paper\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#ff7440\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_text_color=\"#FFFFFF\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"54px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800||on|||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_font_size_tablet=\"54px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

GU\u00cdA PARA UNA ESTRATEGIA EXITOSA DE PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"60px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"24px\" header_2_line_height=\"1.3em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"19px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Maximiza el Impacto de Tus Campa\u00f1as con Nuestra Gu\u00eda Completa. Aprovecha la oportunidad y descarga esta gu\u00eda basada en estrategias probadas y datos reales.<\/h2>\n[\/et_pb_text][et_pb_blurb url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _dynamic_attributes=\"url\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" hover_enabled=\"0\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NDMifX0=@\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nDescargar\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Guia-para-una-Estrategia-Exitosa-de-Planificacion-de-Medios.png\" title_text=\"Portada Guia para una Estrategia Exitosa de Planificacion de Medios\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"servicio_faqs\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" header_6_font=\"Open Sans|700|||||||\" header_6_font_size=\"18px\" header_6_line_height=\"1.2em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" header_6_font_size_tablet=\"14px\" header_6_font_size_phone=\"\" header_6_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

FAQ<\/h6>\n

PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" admin_label=\"Imagen\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" horizontal_offset=\"45px\" z_index=\"2\" horizontal_offset_tablet=\"40px\" horizontal_offset_phone=\"40px\" horizontal_offset_last_edited=\"on|tablet\" width=\"27px\" width_tablet=\"21px\" width_phone=\"20px\" width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_accordion open_toggle_text_color=\"#000000\" open_toggle_background_color=\"rgba(0,0,0,0)\" closed_toggle_background_color=\"rgba(0,0,0,0)\" icon_color=\"#000000\" _builder_version=\"4.27.0\" toggle_level=\"h3\" toggle_font=\"|700|||||||\" toggle_font_size=\"18px\" toggle_line_height=\"1.8em\" body_font_size=\"16px\" body_line_height=\"2em\" background_position=\"bottom_center\" toggle_font_size_tablet=\"\" toggle_font_size_phone=\"14px\" toggle_font_size_last_edited=\"on|phone\" body_font_size_tablet=\"\" body_font_size_phone=\"14px\" body_font_size_last_edited=\"on|phone\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_accordion_item title=\"Descubre todo lo que debes saber sobre una campa\u00f1a de medios\" open=\"on\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" toggle_level=\"h3\"]\n

La planificaci\u00f3n de medios es el proceso que selecciona la publicidad en prensa y revistas, y tambi\u00e9n en otros medios audiovisuales y digitales m\u00e1s adecuada para llegar a tu p\u00fablico objetivo con tu mensaje. Es un proceso complejo que requiere una gran experiencia y conocimientos en el sector.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 es la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La planificaci\u00f3n de medios es la estrategia integral para distribuir mensajes publicitarios. Implica seleccionar canales, tiempos y formatos ideales para conectar de manera efectiva con la audiencia objetivo, maximizando impacto y alcance.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfPor qu\u00e9 es tan importante la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La planificaci\u00f3n de medios es crucial para optimizar la visibilidad y efectividad de las campa\u00f1as publicitarias. Define estrategias que llegan a la audiencia adecuada en el momento preciso, maximizando resultados.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 ejemplos hay de planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Ejemplos de planificaci\u00f3n de medios incluyen campa\u00f1as publicidad en redes sociales, anuncios televisivos estrat\u00e9gicos, contenido patrocinado en l\u00ednea, y colocaci\u00f3n cuidadosa en medios impresos. Se adapta a cada audiencia y plataforma.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfEs caro apostar por la planificaci\u00f3n de medios?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La inversi\u00f3n en planificaci\u00f3n de medios var\u00eda seg\u00fan objetivos y alcance. Aunque s\u00ed que es verdad que requiere de desembolso, la eficacia en la llegada a la audiencia correcta justifica la inversi\u00f3n, ofreciendo resultados rentables al generarse oportunidades de negocio.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-5007","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPlanificaci\u00f3 de Mitjans | Eycom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eycom.net\/ca\/relacions-publiques\/planificacio-mitjans\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planificaci\u00f3 de Mitjans | Eycom\" \/>\n<meta property=\"og:description\" content=\"PLANIFICACI\u00d3 DE mitjansOptimitza la teva comunicaci\u00f3 amb el nostre expertise en Planificaci\u00f3 de Mitjans de Comunicaci\u00f3En eyCom entenem la import\u00e0ncia de ser en el lloc correcte, en el moment adequat. 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