{"id":4987,"date":"2024-07-22T10:10:46","date_gmt":"2024-07-22T08:10:46","guid":{"rendered":"https:\/\/eycom.net\/?page_id=4987"},"modified":"2025-05-15T07:52:52","modified_gmt":"2025-05-15T05:52:52","slug":"relacions-publiques","status":"publish","type":"page","link":"https:\/\/eycom.net\/ca\/relacions-publiques\/","title":{"rendered":"Relacions P\u00fabliques"},"content":{"rendered":"

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RELACIONS P\u00daBLIQUES<\/span><\/span><\/p>\n

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Construeix relacions s\u00f2lides per a la teva marca a trav\u00e9s de les RRPP<\/h1>\n

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En <\/span>eyCom<\/span>, <\/span>entenem<\/span> que la <\/span>gesti\u00f3<\/span> efectiva de les <\/span>relacions<\/span> p\u00fabliques (RRPP) <\/span>\u00e9s<\/span> <\/span>fonamental<\/span> per <\/span>al<\/span> <\/span>creixement<\/span> i la <\/span>reputaci\u00f3<\/span> de la <\/span>teva<\/span> empresa. <\/span>Som<\/span> un equip <\/span>apassionat<\/span> de <\/span>professionals<\/span> <\/span>dedicats<\/span> a impulsar la <\/span>teva<\/span> <\/span>visibilitat<\/span>, <\/span>credibilitat<\/span> i <\/span>\u00e8xit<\/span> al <\/span>mercat<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

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Les relacions p\u00fabliques s\u00f3n l<\/span>\u2019<\/span>eina que connecta la teva empresa i marca amb les persones. La RRPP estableixen relacions de confian\u00e7a i creen un impacte positiu del teu negoci. Comparteix hist\u00f2ries, transmet valors i construeix vincles que perduraran en el temps.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCards\u00bb module_class=\u00bbservicio_servicios\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb36px\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ELS NOSTRES SERVEIS DE RELACIONS <\/span>P\u00daBLIQUES<\/span><\/h2>\n

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MITJANS DE <\/span>COMUNICACI\u00d3<\/span><\/h2>\n

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PLANIFICACI\u00d3 DE <\/span>MITJANS<\/span><\/h2>\n

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BENEFICIS D’UNA ESTRAT\u00c8GIA DE RRPP<\/span><\/span><\/h2>\n

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Construeix<\/span> una <\/span>imatge<\/span> positiva i gestiona la <\/span>teva<\/span> <\/span>reputaci\u00f3<\/span> per <\/span>guanyar<\/span> <\/span>confian\u00e7a<\/span> i <\/span>mantenir<\/span> <\/span>relacions<\/span> <\/span>s\u00f2lides<\/span> <\/span>amb<\/span> <\/span>els<\/span> <\/span>stakeholders<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCredibilitat i Confian\u00e7a \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7089392-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estableix<\/span> <\/span>confian\u00e7a<\/span> a trav\u00e9s de <\/span>missatges<\/span> <\/span>aut\u00e8ntics<\/span>, <\/span>enfortint<\/span> <\/span>relacions<\/span> i <\/span>posicionant<\/span> la <\/span>teva<\/span> empresa <\/span>com<\/span> a <\/span>referent<\/span> en el sector.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbVisibilitat en Mitjans de Comunicaci\u00f3\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7334345-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Augmenta <\/span>l’exposici\u00f3<\/span> a trav\u00e9s de <\/span>comunicats<\/span>, <\/span>esdeveniments<\/span> i <\/span>col\u00b7laboracions<\/span> per arribar a <\/span>nous<\/span> <\/span>p\u00fablics<\/span> i consolidar la <\/span>pres\u00e8ncia<\/span> <\/span>als<\/span> <\/span>mitjans<\/span> de comunicaci\u00f3.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ z_index=\u00bb10″ custom_padding=\u00bb|60px|60px|60px|false|true\u00bb custom_padding_tablet=\u00bb|30px|40px|30px|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb border_radii=\u00bboff|||20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbGesti\u00f3 de Crisi\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6969808-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Preveu<\/span> i gestiona crisis <\/span>amb<\/span> <\/span>rapidesa<\/span>, <\/span>minimitzant<\/span> impactes <\/span>negatius<\/span> i <\/span>preservant<\/span> la <\/span>reputaci\u00f3<\/span> <\/span>de l<\/span>‘ empresa.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAtracci\u00f3 d’Inversions i Talent\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Genera <\/span>inter\u00e8s<\/span> d’ <\/span>inversors<\/span> i <\/span>professionals<\/span> talentosos en destacar l’ empresa <\/span>com<\/span> a atractiva i <\/span>\u00e8tica<\/span>.\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPosicionament de Marca\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-5361391-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Diferenc<\/span>ia\u2019t <\/span>en un <\/span>mercat<\/span> <\/span>competitiu<\/span>, <\/span>construint<\/span> una narrativa <\/span>s\u00f2lida<\/span> i <\/span>participant<\/span> en <\/span>esdeveniments<\/span> <\/span>clau<\/span> per destacar <\/span>davant<\/span> la <\/span>compet\u00e8ncia<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb module_class=\u00bbservicio_slogan\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ background_enable_image=\u00bboff\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb0%||||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

RELACIONS P\u00daBLIQUES, L’EINA IDEAL PERQU\u00c8 CONNECTIN AMB LA TEVA MARCA<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\u00bb title_text=\u00bbfinal drop\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbabsolute\u00bb vertical_offset=\u00bb-65px\u00bb horizontal_offset=\u00bb-65px\u00bb vertical_offset_tablet=\u00bb-25px\u00bb vertical_offset_phone=\u00bb\u00bb vertical_offset_last_edited=\u00bbon|tablet\u00bb horizontal_offset_tablet=\u00bb-25px\u00bb horizontal_offset_phone=\u00bb\u00bb horizontal_offset_last_edited=\u00bbon|phone\u00bb width=\u00bb100%\u00bb max_width=\u00bb140px\u00bb max_width_tablet=\u00bb60px\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|phone\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|100|100|100|1|0|0″ border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-02.jpg\u00bb title_text=\u00bbeycom-relaciones-publicas-02″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ module_class=\u00bbservicio_paper\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ff7440″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb header_font=\u00bbPoppins|800|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb54px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font=\u00bbPoppins|800||on|||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_font_size_tablet=\u00bb54px\u00bb header_font_size_phone=\u00bb32px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

52 CONSELLS PERQU\u00c8 LA TEVA ENTREVISTA AMB ELS MITJANS SIGUI UN \u00c8XIT ROTUND <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbPoppins|800|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb60px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb24px\u00bb header_2_line_height=\u00bb1.3em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb19px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Desc\u00e0rrega aquesta infografia i veur\u00e0s com amb molt poc pots aprofitar aquesta oportunitat, convertint-te en una font fiable i recurrent per als mitjans de comunicaci\u00f3. <\/h2>\n

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Descarregar<\/p>\n

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FAQ<\/h6>\n

RRPP<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_text_color=\u00bb#000000″ open_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb closed_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb icon_color=\u00bb#000000″ _builder_version=\u00bb4.27.0″ toggle_level=\u00bbh3″ toggle_font=\u00bb|700|||||||\u00bb toggle_font_size=\u00bb18px\u00bb toggle_line_height=\u00bb1.8em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb2em\u00bb background_position=\u00bbbottom_center\u00bb toggle_font_size_tablet=\u00bb\u00bb toggle_font_size_phone=\u00bb14px\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb14px\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion_item title=\u00bbDescobreix tot el que has de saber sobre una campanya de relacions p\u00fabliques\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb toggle_level=\u00bbh3″]<\/p>\n

Les <\/span>relacions<\/span> p\u00fabliques <\/span>s\u00f3n<\/span> una <\/span>eina<\/span> <\/span>fonamental<\/span> per a <\/span>qualsevol<\/span> <\/span>organitzaci\u00f3<\/span> que <\/span>vulgui<\/span> <\/span>tenir<\/span> <\/span>\u00e8xit<\/span>. Una bona <\/span>estrat\u00e8gia<\/span> de RRPP <\/span>pot<\/span> <\/span>ajudar<\/span> les <\/span>organitzacions<\/span> a <\/span>assolir<\/span> <\/span>els<\/span> <\/span>seus<\/span> <\/span>objectius<\/span> i <\/span>millorar<\/span> la <\/span>seva<\/span> <\/span>reputaci\u00f3<\/span> i la <\/span>seva<\/span> <\/span>imatge<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQu\u00e8 s\u00f3n les relacions p\u00fabliques?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Entenem<\/span> les <\/span>relacions<\/span> p\u00fabliques o RRPP <\/span>com<\/span> la disciplina <\/span>estrat\u00e8gica<\/span>, <\/span>realitzada<\/span> per una <\/span>ag\u00e8ncia<\/span> de <\/span>mitjans<\/span> de <\/span>confian\u00e7a<\/span>, que gestiona la comunicaci\u00f3 entre una <\/span>organitzaci\u00f3<\/span> i <\/span>els<\/span> <\/span>seus<\/span> <\/span>p\u00fablics<\/span>. Cerca construir, <\/span>mantenir<\/span> i <\/span>millorar<\/span> la <\/span>reputaci\u00f3<\/span> i <\/span>relacions<\/span> <\/span>m\u00fatuament<\/span> beneficioses.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuines difer\u00e8ncies hi ha entre la publicitat i les relacions p\u00fabliques?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

La principal difer\u00e8ncia entre la publicitat i les relacions p\u00fabliques rau en que la publicitat busca promoure productes o serveis mitjan\u00e7ant missatges controlats i pagats directament al mitj\u00e0 anunciant. En canvi, les relacions p\u00fabliques se centren en la gesti\u00f3 estrat\u00e8gica de la comunicaci\u00f3, sobretot a trav\u00e9s del mitj\u00e0 de comunicaci\u00f3<\/span>, per construir relacions i reputaci\u00f3 i no hi ha un vincle econ\u00f2mic directe entre empresa i mitj\u00e0 de comunicaci\u00f3.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuins objectius han de perseguir les relacions p\u00fabliques a l’empresa?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Les <\/span>relacions<\/span> p\u00fabliques a l’ empresa han de perseguir <\/span>objectius<\/span> <\/span>com<\/span> construir i <\/span>mantenir<\/span> una <\/span>imatge<\/span> positiva, enfortir <\/span>relacions<\/span> <\/span>amb<\/span> <\/span>stakeholders<\/span>, gestionar crisis <\/span>efica\u00e7ment<\/span>, i <\/span>millorar<\/span> la <\/span>visibilitat<\/span> i <\/span>reputaci\u00f3<\/span> corporativa.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbCom apostar per les relacions p\u00fabliques a la teva empresa?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

L’estrat\u00e8gia<\/span> de RRPP que <\/span>\u00e9s<\/span> vital per a <\/span>qualsevol<\/span> empresa aposta per les <\/span>relacions<\/span> p\u00fabliques a la <\/span>teva<\/span> empresa <\/span>mitjan\u00e7ant<\/span> la <\/span>creaci\u00f3<\/span> <\/span>d’estrat\u00e8gies<\/span> de comunicaci\u00f3 <\/span>aut\u00e8ntiques<\/span>, <\/span>participaci\u00f3<\/span> en <\/span>esdeveniments<\/span> <\/span>clau<\/span>, <\/span>gesti\u00f3<\/span> proactiva de la <\/span>reputaci\u00f3<\/span> i <\/span>establiment<\/span> de <\/span>connexions<\/span> significatives <\/span>amb<\/span> <\/span>stakeholders<\/span>.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

RELACIONS P\u00daBLIQUESConstrueix relacions s\u00f2lides per a la teva marca a trav\u00e9s de les RRPPEn eyCom, entenem que la gesti\u00f3 efectiva de les relacions p\u00fabliques (RRPP) \u00e9s fonamental per al creixement i la reputaci\u00f3 de la teva empresa. Som un equip apassionat de professionals dedicats a impulsar la teva visibilitat, credibilitat i \u00e8xit al mercat.\u00a0Les relacions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"About\" module_class=\"servicio_header\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"20%||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texto\" _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins|800||on|||||\" text_text_color=\"#000000\" text_font_size=\"94px\" text_line_height=\"1.1em\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"94px\" header_line_height=\"1.1em\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" text_font_size_tablet=\"55px\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n\nRELACIONES P\u00daBLICAS\n\n[\/et_pb_text][et_pb_text admin_label=\"Texto\" module_class=\"seo-hidden-text\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"0px\" header_line_height=\"1.1em\" header_2_text_color=\"RGBA(255,255,255,0)\" header_2_font_size=\"0px\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|tablet\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Construye relaciones s\u00f3lidas para tu marca trav\u00e9s de las RRPP<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" text_font_size_tablet=\"16px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]\n\nEn <\/span>eyCom<\/span>, entendemos que la gesti\u00f3n efectiva de las relaciones p\u00fablicas (RRPP) es fundamental para el crecimiento y la reputaci\u00f3n de tu empresa. Somos un equipo apasionado de profesionales dedicados a impulsar tu visibilidad, credibilidad y \u00e9xito en el mercado.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_text][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.27.0\" _module_preset=\"default\" width=\"20%\" width_tablet=\"20%\" width_phone=\"15%\" width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"|||-100px|false|false\" custom_margin_tablet=\"|350px||-50px|false|false\" custom_margin_phone=\"|200px||0px|false|false\" custom_margin_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-01.jpg\" title_text=\"eycom-relaciones-publicas-01\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Video\" module_class=\"servicio_video\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"700px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw\" image_src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/co-working-space-56.jpg\" play_icon_color=\"#ffffff\" thumbnail_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"4.16\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nLas relaciones p\u00fablicas son la herramienta que conecta tu empresa y marca con las personas. La RRPP establecen relaciones de confianza y crean un impacto positivo de tu negocio. Comparte historias, transmite valores y construye v\u00ednculos que perdurar\u00e1n en el tiempo.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Cards\" module_class=\"servicio_servicios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"50px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

NUESTROS SERVICIOS DE RELACIONES P\u00daBLICAS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" background_color=\"rgba(255,255,255,0.5)\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-medios-de-comunicacion-02.jpg\" background_blend=\"overlay\" custom_padding=\"300px|60px|60px|60px|false|true\" custom_padding_tablet=\"240px|30px|40px|30px|false|true\" custom_padding_phone=\"200px|20px|30px|20px|false|true\" custom_padding_last_edited=\"on|tablet\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODUifX0=@\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"44px\" header_2_line_height=\"1.4em\" header_3_font=\"Poppins|800|||||||\" header_3_text_color=\"#000000\" header_3_font_size=\"50px\" header_3_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|desktop\" header_3_text_color_last_edited=\"off|desktop\" header_3_font_size_tablet=\"36px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n

MEDIOS DE COMUNICACI\u00d3N<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" background_color=\"rgba(255,255,255,0.5)\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-planificacion-medios-02.jpg\" background_blend=\"overlay\" custom_padding=\"300px|60px|60px|60px|false|true\" custom_padding_tablet=\"240px|30px|40px|30px|false|true\" custom_padding_phone=\"200px|20px|30px|20px|false|true\" custom_padding_last_edited=\"on|tablet\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNzgifX0=@\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"44px\" header_2_line_height=\"1.4em\" header_3_font=\"Poppins|800|||||||\" header_3_text_color=\"#000000\" header_3_font_size=\"50px\" header_3_line_height=\"1.4em\" background_enable_color=\"off\" header_2_font_size_tablet=\"36px\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|desktop\" header_3_text_color_last_edited=\"off|desktop\" header_3_font_size_tablet=\"36px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]\n

PLANIFICACI\u00d3N DE MEDIOS<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_class=\"servicio_beneficios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" overflow-x=\"hidden\" overflow-y=\"hidden\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" custom_padding=\"60px|60px|0px|60px|false|true\" custom_padding_tablet=\"40px|30px||30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|20px|20px||\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" background_layout=\"dark\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

BENEFICIOS DE UNA ESTRATEGIA DE RRPP<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Gesti\u00f3n de tu Reputaci\u00f3n\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nConstruye una imagen positiva y gestiona <\/span>tu reputaci\u00f3n<\/span> para ganar confianza y mantener relaciones s\u00f3lidas con los <\/span>stakeholders<\/span>.\u00a0<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Credibilidad y Confianza \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7089392-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nEstablece <\/span>confianza a trav\u00e9s de mensajes aut\u00e9nticos, fortaleciendo relaciones y posicionando <\/span>a tu empresa como referente en el sector<\/span>.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Visibilidad en Medios de Comunicaci\u00f3n \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7334345-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAumenta la exposici\u00f3n a trav\u00e9s de comunicados, eventos y colaboraciones para llegar a nuevos p\u00fablicos y consolidar la presencia en los medios de comunicaci\u00f3n.<\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|||20px|20px\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Gesti\u00f3n de Crisis\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-6969808-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nPrev\u00e9 y gestiona crisis con rapidez, minimizando impactos negativos y preservando la reputaci\u00f3n de la empresa.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Atracci\u00f3n de Inversiones y Talento\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nGenera inter\u00e9s de inversores y profesionales talentosos al destacar la empresa como atractiva y \u00e9tica.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Posicionamiento de Marca\" 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RELACIONES P\u00daBLICAS, LA HERRAMIENTA IDEAL PARA QUE CONECTEN CON TU MARCA<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.24.2\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-relaciones-publicas-02.jpg\" title_text=\"eycom-relaciones-publicas-02\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"servicio_paper\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#ff7440\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_text_color=\"#FFFFFF\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"54px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800||on|||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_font_size_tablet=\"54px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

52 CONSEJOS PARA QUE TU ENTREVISTA CON LOS MEDIOS SEA UN \u00c9XITO ROTUNDO<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"60px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"24px\" header_2_line_height=\"1.3em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"19px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Descarga esta infograf\u00eda y ver\u00e1s c\u00f3mo con muy poco puedes aprovechar esta oportunidad, convirti\u00e9ndote en una fuente fiable y recurrente para los medios de comunicaci\u00f3n.<\/h2>\n[\/et_pb_text][et_pb_blurb url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _dynamic_attributes=\"url\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" hover_enabled=\"0\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3OTQifX0=@\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nDescargar\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Guia-para-una-Estrategia-Exitosa-de-Planificacion-de-Medios.png\" title_text=\"Portada Guia para una Estrategia Exitosa de Planificacion de Medios\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"servicio_faqs\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" admin_label=\"Imagen\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" horizontal_offset=\"45px\" z_index=\"2\" horizontal_offset_tablet=\"40px\" horizontal_offset_phone=\"40px\" horizontal_offset_last_edited=\"on|tablet\" width=\"27px\" width_tablet=\"21px\" width_phone=\"20px\" width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" header_6_font=\"Open Sans|700|||||||\" header_6_font_size=\"18px\" header_6_line_height=\"1.2em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" header_6_font_size_tablet=\"14px\" header_6_font_size_phone=\"\" header_6_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

FAQ<\/h6>\n

RRPP<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_accordion open_toggle_text_color=\"#000000\" open_toggle_background_color=\"rgba(0,0,0,0)\" closed_toggle_background_color=\"rgba(0,0,0,0)\" icon_color=\"#000000\" _builder_version=\"4.27.0\" toggle_level=\"h3\" toggle_font=\"|700|||||||\" toggle_font_size=\"18px\" toggle_line_height=\"1.8em\" body_font_size=\"16px\" body_line_height=\"2em\" background_position=\"bottom_center\" toggle_font_size_tablet=\"\" toggle_font_size_phone=\"14px\" toggle_font_size_last_edited=\"on|phone\" body_font_size_tablet=\"\" body_font_size_phone=\"14px\" body_font_size_last_edited=\"on|phone\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_accordion_item title=\"Descubre todo lo que debes saber sobre una campa\u00f1a de relaciones p\u00fablicas\" open=\"on\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" toggle_level=\"h3\"]\n

Las relaciones p\u00fablicas son una herramienta fundamental para cualquier organizaci\u00f3n que quiera tener \u00e9xito. Una buena estrategia de RRPP puede ayudar a las organizaciones a alcanzar sus objetivos y mejorar su reputaci\u00f3n y su imagen.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 son las relaciones p\u00fablicas?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Entendemos las relaciones p\u00fablicas o RRPP como la disciplina estrat\u00e9gica, realizada por una agencia de medios de confianza, que gestiona la comunicaci\u00f3n entre una organizaci\u00f3n y sus p\u00fablicos. Busca construir, mantener y mejorar la reputaci\u00f3n y relaciones mutuamente beneficiosas.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 diferencias hay entre la publicidad y las relaciones p\u00fablicas?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La principal diferencia entre la publicidad y las relaciones p\u00fablicas radica en que la publicidad busca promover productos o servicios mediante mensajes controlados y pagados directamente al medio anunciante. En cambio, las relaciones p\u00fablicas se centran en la gesti\u00f3n estrat\u00e9gica de la comunicaci\u00f3n, sobre todo a trav\u00e9s del medio de comunicaci\u00f3n, para construir relaciones y reputaci\u00f3n y no hay un v\u00ednculo econ\u00f3mico directo entre empresa y medio de comunicaci\u00f3n.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 objetivos deben perseguir las relaciones p\u00fablicas en la empresa?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Las relaciones p\u00fablicas en la empresa deben perseguir objetivos como construir y mantener una imagen positiva, fortalecer relaciones con stakeholders, gestionar crisis eficazmente, y mejorar la visibilidad y reputaci\u00f3n corporativa.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfC\u00f3mo apostar por las relaciones p\u00fablicas en tu empresa?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

La estrategia de RRPP que es vital para cualquier empresa apuesta por las relaciones p\u00fablicas en tu empresa mediante la creaci\u00f3n de estrategias de comunicaci\u00f3n aut\u00e9nticas, participaci\u00f3n en eventos clave, gesti\u00f3n proactiva de la reputaci\u00f3n y establecimiento de conexiones significativas con stakeholders.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4987","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRelacions P\u00fabliques | Eycom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eycom.net\/ca\/relacions-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relacions P\u00fabliques | Eycom\" \/>\n<meta property=\"og:description\" content=\"RELACIONS P\u00daBLIQUESConstrueix relacions s\u00f2lides per a la teva marca a trav\u00e9s de les RRPPEn eyCom, entenem que la gesti\u00f3 efectiva de les relacions p\u00fabliques (RRPP) \u00e9s fonamental per al creixement i la reputaci\u00f3 de la teva empresa. 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