{"id":4937,"date":"2024-07-22T16:58:05","date_gmt":"2024-07-22T14:58:05","guid":{"rendered":"https:\/\/eycom.net\/?page_id=4937"},"modified":"2025-05-16T15:44:25","modified_gmt":"2025-05-16T13:44:25","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader\u00bb module_class=\u00bbservicio_in_header\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ background_image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/background-3-drops.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-inbound-marketing-01.jpg\u00bb title_text=\u00bbeycom-inbound-marketing-01″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb max_height_tablet=\u00bb200px\u00bb max_height_phone=\u00bb100px\u00bb max_height_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbTexto\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|800||on|||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb94px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bbPoppins|800||on|||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb94px\u00bb header_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb|||-250px|false|false\u00bb custom_margin_tablet=\u00bb|||0px|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb55px\u00bb text_font_size_phone=\u00bb45px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb55px\u00bb header_font_size_phone=\u00bb45px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb text_orientation_tablet=\u00bbleft\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Inbound Marketing[\/et_pb_text][et_pb_text module_class=\u00bbseo-hidden-text\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbPoppins|800||on|||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb135px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_text_color=\u00bbRGBA(255,255,255,0)\u00bb header_2_font_size=\u00bb0px\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb|||-250px|false|false\u00bb custom_margin_tablet=\u00bb|||0px|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb header_font_size_tablet=\u00bb55px\u00bb header_font_size_phone=\u00bb45px\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb text_orientation_tablet=\u00bbleft\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Solucions Expertes com Ag\u00e8ncia Inbound Marketing per Impulsar el teu \u00c8xit Digital<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb background_enable_color=\u00bboff\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En <\/span>eyCom<\/span> entenem que la forma en qu\u00e8 les empreses es connecten amb les seves audi\u00e8ncies ha evolucionat. Som experts en <\/span>Inbound<\/span> <\/span>Marketing<\/span>, una metodologia que consisteix <\/span>en<\/span> atreure els clients potencials cap al teu negoci, en lloc de perseguir-los i emp\u00e8nyer-los cap a venda. Es basa en la creaci\u00f3 de contingut de <\/span>veritable <\/span>valor en diferents suports, que ajudi els clients a resoldre els seus problemes o a trobar informaci\u00f3 que els sigui<\/span> \u00fatil<\/span> rellevant.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb url=\u00bb#beneficios\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb$||divi||400″ icon_color=\u00bb#ffffff\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ width=\u00bb70px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb40px\u00bb custom_margin=\u00bb60px||10px||false|false\u00bb custom_margin_tablet=\u00bb44px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5px||0px||false|false\u00bb animation=\u00bboff\u00bb module_alignment_tablet=\u00bbleft\u00bb module_alignment_last_edited=\u00bboff|desktop\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb icon_font_size=\u00bb30px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb link_text_color=\u00bb#000000″ background_enable_color=\u00bboff\u00bb background_layout=\u00bbdark\u00bb link_option_url=\u00bb#beneficios\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

M\u00e9s Informaci\u00f3<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbVideo\u00bb module_class=\u00bbservicio_video\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb700px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_video src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/005-Marketing-digital.mp4″ image_src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2025\/05\/cover-home.jpg\u00bb play_icon_color=\u00bb#ffffff\u00bb thumbnail_overlay_color=\u00bbrgba(0,0,0,0.6)\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb title_text=\u00bb005 Marketing digital\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb28px\u00bb text_line_height=\u00bb1.6em\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb800px\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Com a ag\u00e8ncia <\/span>Inbound<\/span> <\/span>Marketing<\/span> no ens limitem a generar nom\u00e9s clics i conversions; treballem a generar emocions i fidelitat del <\/span>client al qual haurem categoritzat com <\/span>Buyer<\/span> Persona. Cada interacci\u00f3 \u00e9s la hist\u00f2ria de com la teva marca no nom\u00e9s va satisfer una necessitat, sin\u00f3 que va crear un vincle perdurable.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeatures\u00bb module_class=\u00bbservicio_soluciones\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ background_image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

GENERA LEADS ALHORA QUE ENFORTEIXES LA TEVA MARCA A TRAV\u00c9S D’UNA ESTRAT\u00c8GIA DE INBOUND MARKETING<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb background_enable_color=\u00bboff\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Inbound<\/span> <\/span>Marketing<\/span> no \u00e9s nom\u00e9s un canal, \u00e9s una filosofia que transforma compradors en creients i en prescriptors. Inspira la teva audi\u00e8ncia <\/span>per tal de que cregui<\/span> en una cosa m\u00e9s gran,<\/span> quelcom <\/span>que va m\u00e9s enll\u00e0 d<\/span>els<\/span> productes: creure en la teva hist\u00f2ria, en la teva visi\u00f3, en la teva marca.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbDisseny d’ Estrat\u00e8gia\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-2479520.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Inbound<\/span> <\/span>Marketing<\/span> se centra <\/span>en<\/span> atraure usuaris interessats mitjan\u00e7ant contingut rellevant i valu\u00f3s. Aix\u00f2 no nom\u00e9s augmenta la quantitat de <\/span>leads<\/span>, sin\u00f3 que tamb\u00e9 millora la seva qualitat, ja que els visitants arriben de manera m\u00e9s org\u00e0nica i amb un inter\u00e8s genu\u00ed en els teus productes o serveis.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbContingut com a porta d’ entrada \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-3898951.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Crear contingut valu\u00f3s i rellevant \u00e9s fonamental per atreure la teva audi\u00e8ncia objectiva. Aix\u00f2 pot incloure <\/span>blogs<\/span>, articles, infografies, v\u00eddeos i altres formats que resolguin problemes, responguin preguntes i <\/span>donin <\/span>informaci\u00f3 \u00fatil en el moment adequat.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbOptimitzaci\u00f3 SEO \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-meta-description-7040953.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Assegurem que el teu lloc web estigui optimitzat per als motors de recerca, ja que \u00e9s essencial en una estrat\u00e8gia d<\/span>e <\/span>Inbound<\/span> <\/span>Marketing<\/span>. Aix\u00f2 inclou la recerca de paraules clau, l’ optimitzaci\u00f3 de contingut i la gesti\u00f3 d’ enlla\u00e7os. T’ajudarem a saber qu\u00e8 \u00e9s el que la gent vol i necessita saber.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAutomatitzaci\u00f3 orientada a la generaci\u00f3 de Leads\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-831861.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Implementar sistemes d’ automatitzaci\u00f3 CRM, automatitzaci\u00f3 <\/span>email<\/span> <\/span>Marketing<\/span>, etc., per agilitar processos, com <\/span>ara <\/span>l’ enviament de correus electr\u00f2nics, la puntuaci\u00f3 de <\/span>leads<\/span> i la personalitzaci\u00f3 de missatges. Aix\u00f2 permet una interacci\u00f3 m\u00e9s eficient amb <\/span>leads<\/span> i clients, alliberant temps per a l’estrat\u00e8gia i la creativitat.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAnal\u00edtica i Report \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7392170.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La recopilaci\u00f3 i an\u00e0lisi de dades s\u00f3n fonamentals per mesurar el rendiment de les campanyes. Les ag\u00e8ncies d<\/span>e <\/span>Inbound<\/span> <\/span>Marketing<\/span> utilitzem eines d’an\u00e0lisi per avaluar m\u00e8triques clau, comprendre el comportament dels usuaris i ajustar estrat\u00e8gies per maximitzar el retorn d’inversi\u00f3 (ROI).<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbOptimitzaci\u00f3 i Millora cont\u00ednua\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7404878.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb animation=\u00bboff\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La millora cont\u00ednua <\/span>en <\/span>Inbound<\/span> <\/span>Marketing<\/span> \u00e9s vital. Adaptem estrat\u00e8gies, analitzem dades i optimitzem contingut constantment per oferir experi\u00e8ncies rellevants i assegurant resultats sostenibles i significatius.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeatures\u00bb module_id=\u00bbbeneficios\u00bb module_class=\u00bbservicio_beneficios\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ custom_padding=\u00bb60px|60px|0px|60px|false|true\u00bb custom_padding_tablet=\u00bb40px|30px||30px|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb border_radii=\u00bboff|20px|20px||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb background_enable_color=\u00bboff\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

BENEFICIS DE L’INBOUND MARKETING<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ z_index=\u00bb10″ custom_padding=\u00bb|60px|60px|60px|false|true\u00bb custom_padding_tablet=\u00bb|30px|40px|30px|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb border_radii=\u00bboff||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbGeneraci\u00f3 de Leads de qualitat \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El <\/span><\/span>Inbound<\/span> <\/span>Marketing<\/span> <\/span><\/span>no nom\u00e9s augmenta la quantitat de <\/span>leads<\/span>, sin\u00f3 que tamb\u00e9 millora la qualitat, ja que els visitants arriben de manera m\u00e9s org\u00e0nica i amb un inter\u00e8s genu\u00ed en els teus productes o serveis.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAugment de la Visibilitat \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-4890416-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Com<\/span> que <\/span>el <\/span><\/span>Inbound<\/span> <\/span>Marketing<\/span> <\/span><\/span>es basa en el contingut,<\/span> ben executat<\/span> augmenta la visibilitat de la teva marca i la probabilitat que els usuaris trobin el teu negoci quan busquen productes o serveis relacionats.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbGenera autoritat i confian\u00e7a\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Proporcionar contingut valu\u00f3s <\/span>situa a <\/span>la teva empresa com una autoritat en el teu sector. La confian\u00e7a dels usuaris en la teva marca <\/span>creix exponencialment<\/span>, cosa que facilita la presa de decisions de compra.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ z_index=\u00bb10″ custom_padding=\u00bb|60px|60px|60px|false|true\u00bb custom_padding_tablet=\u00bb|30px|40px|30px|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb border_radii=\u00bboff|||20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPersonalitzaci\u00f3 i segmentaci\u00f3\u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La segmentaci\u00f3 i la personalitzaci\u00f3 s\u00f3n clau en la teva estrat\u00e8gia d <\/span><\/span>‘<\/span>Inbound<\/span> <\/span>Marketing<\/span><\/span> Aix\u00f2 millora la rellev\u00e0ncia de les teves comunicacions i crea connexions m\u00e9s \u00faniques amb els teus <\/span>l<\/span>eads<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEscur\u00e7a el teu proc\u00e9s de venda \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7350890-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En atraure els usuaris en les etapes inicials de l’embut de vendes <\/span>(<\/span>Funnel<\/span>) per mitj\u00e0 de<\/span> contingut informatiu, <\/span>e<\/span>l <\/span><\/span>Inbound<\/span> <\/span>Marketing<\/span><\/span> pot escur\u00e7ar el cicle de vendes. Els <\/span>leads<\/span> arriben m\u00e9s ben informats i m\u00e9s propensos a avan\u00e7ar en el proc\u00e9s de compra.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbFidelitza els teus clients \u00bb image=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-5617581-FFFFFF.png\u00bb image_icon_width=\u00bb48px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_line_height=\u00bb1.2em\u00bb body_text_color=\u00bbrgba(255,255,255,0.6)\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb animation=\u00bboff\u00bb body_font_size_tablet=\u00bb14px\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb image_max_width=\u00bb48px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fomenta la fidelitat i la retenci\u00f3. Mantenir una relaci\u00f3 cont\u00ednua amb els clients tamb\u00e9 pot <\/span>dur<\/span> a recomanacions i refer\u00e8ncies, contribuint al creixement sostenible del teu negoci.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb module_class=\u00bbservicio_slogan\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ background_enable_image=\u00bboff\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb0%||||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb54px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

AUTOMATITZACI\u00d3 DE MARKETING QUE INSPIRA, CONNECTA I CONVERTEIX LA TEVA AUDI\u00c8NCIA EN QUELCOM M\u00c9S QUE CLIENTS<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\u00bb title_text=\u00bbfinal drop\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbabsolute\u00bb vertical_offset=\u00bb-65px\u00bb horizontal_offset=\u00bb-65px\u00bb vertical_offset_tablet=\u00bb-25px\u00bb vertical_offset_phone=\u00bb\u00bb vertical_offset_last_edited=\u00bbon|tablet\u00bb horizontal_offset_tablet=\u00bb-25px\u00bb horizontal_offset_phone=\u00bb\u00bb horizontal_offset_last_edited=\u00bbon|phone\u00bb width=\u00bb100%\u00bb max_width=\u00bb140px\u00bb max_width_tablet=\u00bb60px\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|phone\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|100|100|100|1|0|0″ border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-inbound-marketing-02.jpg\u00bb title_text=\u00bbeycom-inbound-marketing-02″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbGallery\u00bb module_class=\u00bbservicio_blog\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ admin_label=\u00bbColumna\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2024\/11\/chica-ordenador.jpg\u00bb title_text=\u00bbchica-ordenador\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ admin_label=\u00bbColumna\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb0%||||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb28px\u00bb text_line_height=\u00bb1.6em\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb800px\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Hi ha temes que s’eviten, ignoren i passen volunt\u00e0riament desapercebuts per a no discutir sobre ells. El nostre blog parla dels elefants a l’habitaci\u00f3 relatives al Inbound Marketing. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.21.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3″ include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_excerpt=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ module_class=\u00bbservicio_paper\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ff7440″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb header_font=\u00bbPoppins|800|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb54px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font=\u00bbPoppins|800||on|||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.1em\u00bb background_enable_color=\u00bboff\u00bb header_font_size_tablet=\u00bb54px\u00bb header_font_size_phone=\u00bb32px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MAXIMITZANT EL INBOUND M\u00c0RQUETING PER A LA GENERACI\u00d3 DE LEADS <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbPoppins|800|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb60px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb24px\u00bb header_2_line_height=\u00bb1.3em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb19px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

No perdis l’oportunitat de multiplicar les teves leads i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting. Emplena el formulari a continuaci\u00f3 i descarrega’l. <\/h2>\n

[\/et_pb_text][et_pb_blurb url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NzcifX0=@\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb$||divi||400″ icon_color=\u00bb#ffffff\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.0″ _dynamic_attributes=\u00bburl\u00bb _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ width=\u00bb70px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb40px\u00bb custom_margin=\u00bb60px||10px||false|false\u00bb custom_margin_tablet=\u00bb44px||||false|false\u00bb custom_margin_phone=\u00bb20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5px||0px||false|false\u00bb animation=\u00bboff\u00bb module_alignment_tablet=\u00bbleft\u00bb module_alignment_last_edited=\u00bboff|desktop\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb icon_font_size=\u00bb30px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.0″ _dynamic_attributes=\u00bblink_option_url\u00bb _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb link_text_color=\u00bb#000000″ background_enable_color=\u00bboff\u00bb background_layout=\u00bbdark\u00bb link_option_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NzcifX0=@\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Descarregar<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Maximitzant-el-Inbound-Marqueting-per-a-la-Generacio-de-Leads-1.png\u00bb title_text=\u00bbPortada Maximitzant el Inbound Marqueting per a la Generacio de Leads\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFAQ\u00bb module_class=\u00bbservicio_faqs\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f1f1f1″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb60px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbOpen Sans|700|||||||\u00bb header_6_font_size=\u00bb18px\u00bb header_6_line_height=\u00bb1.2em\u00bb background_enable_color=\u00bboff\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_6_font_size_tablet=\u00bb14px\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

FAQ<\/h6>\n

INBOUND MARKETING<\/h2>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\u00bb title_text=\u00bbfinal drop\u00bb admin_label=\u00bbImagen\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbabsolute\u00bb horizontal_offset=\u00bb45px\u00bb z_index=\u00bb2″ horizontal_offset_tablet=\u00bb40px\u00bb horizontal_offset_phone=\u00bb40px\u00bb horizontal_offset_last_edited=\u00bbon|tablet\u00bb width=\u00bb27px\u00bb width_tablet=\u00bb21px\u00bb width_phone=\u00bb20px\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_text_color=\u00bb#000000″ open_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb closed_toggle_background_color=\u00bbrgba(0,0,0,0)\u00bb icon_color=\u00bb#000000″ _builder_version=\u00bb4.27.0″ toggle_level=\u00bbh3″ toggle_font=\u00bb|700|||||||\u00bb toggle_font_size=\u00bb18px\u00bb toggle_line_height=\u00bb1.8em\u00bb body_font_size=\u00bb16px\u00bb body_line_height=\u00bb2em\u00bb background_position=\u00bbbottom_center\u00bb toggle_font_size_tablet=\u00bb\u00bb toggle_font_size_phone=\u00bb14px\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb14px\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion_item title=\u00bbDescobreix tot el que cal saber sobre estrat\u00e8gies de Inbound Marketing\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb toggle_level=\u00bbh3″]<\/p>\n

Des de la primera interacci\u00f3 fins a la conversi\u00f3, <\/span>el <\/span>I<\/span>nbound<\/span> <\/span>Marketing<\/span> \u00e9s un acompanyant constant, guiant-te amb estrat\u00e8gies que no nom\u00e9s atrauen, sin\u00f3 que tamb\u00e9 nodreixen i refermen relacions.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQu\u00e8 \u00e9s el Inbound Marketing?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

El <\/span>I<\/span><\/span>nbound<\/span> <\/span>Marketing<\/span><\/span> \u00e9s una metodologia que <\/span>passa per <\/span>atreure els clients potencials cap al teu negoci, en lloc de perseguir-los.\u00a0 Es basa en la creaci\u00f3 de contingut de valor, que ajudi els clients a resoldre els seus problemes o a trobar informaci\u00f3 que els sigui \u00fatil. A m\u00e9s, <\/span>el <\/span>Inbound<\/span> <\/span>Marketing<\/span> analitza dades per saber qu\u00e8 \u00e9s el que la gent busca i com ho fa, de tota aquesta anal\u00edtica sortir\u00e0 el <\/span>Buyer<\/span> Persona, que ser\u00e0 el nostre potencial client o prescriptor.\u00a0<\/span><\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuina difer\u00e8ncia hi ha entre el Outbound Marketing i el Inbound Marketing?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb title__hover_enabled=\u00bboff|desktop\u00bb open=\u00bboff\u00bb]<\/p>\n

El <\/span>Outbound<\/span> <\/span>Marketing<\/span> busca activament clients mitjan\u00e7ant publicitat tradicional ja sigui on <\/span>line<\/span> o off <\/span>line<\/span>. Aix\u00f2 es coneix com a estrat\u00e8gia Push perqu\u00e8 se l’empeny o pressiona cap a la venda.\u00a0 En canvi, <\/span>el <\/span>Inbound<\/span> <\/span>Marketing<\/span> utilitza una estrat\u00e8gia Pull. Es tracta d’atraure l’audi\u00e8ncia amb contingut valu\u00f3s no nom\u00e9s publicitari, creant connexions aut\u00e8ntiques i fomentant interaccions org\u00e0niques per convertir <\/span>leads<\/span> en clients i usuaris en creients i evangelitzadors de la nostra marca.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuins exemples de Inbound Marketing existeixen?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Exemples d<\/span>e<\/span> <\/span><\/span>Inbound<\/span> <\/span>Marketing<\/span><\/span> inclouen <\/span>blogs<\/span> informatius, v\u00eddeos <\/span>tutorials<\/span>, xarxes socials interactives, correus electr\u00f2nics personalitzats i contingut <\/span>descarregable<\/span>. Aquestes estrat\u00e8gies atrauen i retenen clients mitjan\u00e7ant experi\u00e8ncies valuoses i rellevants.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00c9s cara una ag\u00e8ncia d ‘Inbound Marketing?\u00bb _builder_version=\u00bb4.27.0″ custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

El preu d’una ag\u00e8ncia d<\/span>e <\/span><\/span>Inbound<\/span> <\/span>Marketing<\/span><\/span> varia segons serveis i necessitats. Tot i que pot ser una inversi\u00f3, el retorn a llarg termini, en termes de <\/span>leads<\/span> qualificats, justifica sobradament la inversi\u00f3 que mai \u00e9s est\u00e0ndard i s’adapta a les necessitats i butxaca de cada <\/span>client<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Inbound MarketingSolucions Expertes com Ag\u00e8ncia Inbound Marketing per Impulsar el teu \u00c8xit DigitalEn eyCom entenem que la forma en qu\u00e8 les empreses es connecten amb les seves audi\u00e8ncies ha evolucionat. Som experts en Inbound Marketing, una metodologia que consisteix en atreure els clients potencials cap al teu negoci, en lloc de perseguir-los i emp\u00e8nyer-los cap […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4907,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Header\" module_class=\"servicio_in_header\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/background-3-drops.jpg\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-inbound-marketing-01.jpg\" title_text=\"eycom-inbound-marketing-01\" _builder_version=\"4.27.0\" _module_preset=\"default\" max_height_tablet=\"200px\" max_height_phone=\"100px\" max_height_last_edited=\"on|phone\" border_radii=\"on|20px|20px|20px|20px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texto\" _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins|800||on|||||\" text_text_color=\"#000000\" text_font_size=\"94px\" text_line_height=\"1.1em\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"94px\" header_line_height=\"1.1em\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" text_font_size_tablet=\"55px\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]Inbound Marketing[\/et_pb_text][et_pb_text module_class=\"seo-hidden-text\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800||on|||||\" header_text_color=\"#000000\" header_font_size=\"135px\" header_line_height=\"1.1em\" header_2_text_color=\"RGBA(255,255,255,0)\" header_2_font_size=\"0px\" background_enable_color=\"off\" text_orientation=\"right\" custom_margin=\"|||-250px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" header_font_size_tablet=\"55px\" header_font_size_phone=\"45px\" header_font_size_last_edited=\"on|tablet\" text_orientation_tablet=\"left\" text_orientation_phone=\"\" text_orientation_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Soluciones Expertas de Agencia Inbound Marketing para Impulsar tu \u00c9xito Digital<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" text_font_size_tablet=\"16px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nEn eyCom entendemos que la forma en que las empresas se conectan con sus audiencias ha evolucionado. Somos expertos en Inbound marketing, una metodolog\u00eda que consiste en atraer a los clientes potenciales hacia tu negocio, en lugar de perseguirlos y empujarlos hacia venta. Se basa en la creaci\u00f3n de contenido de valor en distintos soportes, que ayude a los clientes a resolver sus problemas o a encontrar informaci\u00f3n que les sea relevante.\n\n[\/et_pb_text][et_pb_blurb url=\"#beneficios\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"#beneficios\" locked=\"off\" global_colors_info=\"{}\"]\n\nM\u00e1s Informaci\u00f3n\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Video\" module_class=\"servicio_video\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"700px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw\" image_src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/co-working-space-56.jpg\" play_icon_color=\"#ffffff\" thumbnail_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"4.16\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n\nComo agencia de Inbound Marketing no nos limitamos a generar solo clics y conversiones; trabajamos en desatar las emociones y la fidelidad del cliente al que habremos categorizado como Buyer Persona. Cada interacci\u00f3n es la historia de c\u00f3mo tu marca no solo satisfizo una necesidad, sino que cre\u00f3 un v\u00ednculo perdurable.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_class=\"servicio_soluciones\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_image=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/drop-background.jpg\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

GENERA LEADS A LA VEZ QUE POTENCIAS TU MARCA A TRAV\u00c9S DE UNA ESTRATEGIA DE INBOUND MARKETING<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"|600|||||||\" text_font_size=\"18px\" text_line_height=\"1.8em\" background_enable_color=\"off\" locked=\"off\" global_colors_info=\"{}\"]\n\nEl Inbound Marketing no es solo un canal, es una filosof\u00eda que transforma compradores en creyentes y en prescriptores. Inspira a tu audiencia a creer en algo m\u00e1s grande, algo que va m\u00e1s all\u00e1 de productos: creer en tu historia, en tu visi\u00f3n, en tu marca.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Dise\u00f1o de Estrategia \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-2479520.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nEl Inbound Marketing se centra en atraer a usuarios interesados mediante contenido relevante y valioso. Esto no solo aumenta la cantidad de leads, sino que tambi\u00e9n mejora su calidad, ya que los visitantes llegan de manera m\u00e1s org\u00e1nica y con un inter\u00e9s genuino en tus productos o servicios.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Contenido como puerta de entrada \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-3898951.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nCrear contenido valioso y relevante es fundamental para atraer a tu audiencia objetiva. Esto puede incluir blogs, art\u00edculos, infograf\u00edas, videos y otros formatos que resuelvan problemas, respondan preguntas y brinden informaci\u00f3n \u00fatil en el momento adecuado.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n SEO \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-meta-description-7040953.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAseguramos <\/span>que tu sitio web est\u00e9 optimizado para los motores de b\u00fasque<\/span>da, ya que <\/span>es esencial en una estrategia de <\/span>I<\/span>nbound<\/span> <\/span>M<\/span>arketing. Esto incluye la investigaci\u00f3n de palabras clave, la optimizaci\u00f3n de contenido y la gesti\u00f3n de enlaces.<\/span> Te ayudaremos a saber qu\u00e9 es lo que la gente quiere y necesita saber.\u00a0<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.16\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Automatizaci\u00f3n orientada a la generaci\u00f3n de Leads \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-831861.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nImplementar sistemas de automatizaci\u00f3n CRM, automatizaci\u00f3n email marketing, etc., para agilizar procesos, como el env\u00edo de correos electr\u00f3nicos, la puntuaci\u00f3n de leads y la personalizaci\u00f3n de mensajes. Esto permite una interacci\u00f3n m\u00e1s eficiente con leads y clientes, liberando tiempo para la estrategia y la creatividad.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Anal\u00edtica y Reporte \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7392170.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nLa recopilaci\u00f3n y an\u00e1lisis de datos son fundamentales para medir el rendimiento de las campa\u00f1as. Las agencias de Inbound Marketing utilizamos herramientas de an\u00e1lisis para evaluar m\u00e9tricas clave, comprender el comportamiento de los usuarios y ajustar estrategias para maximizar el retorno de inversi\u00f3n (ROI).\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Optimizaci\u00f3n y Mejora continua \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7404878.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font_size=\"16px\" body_line_height=\"1.8em\" animation=\"off\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nLa mejora continua en el Inbound Marketing es vital. Adaptamos estrategias, analizamos datos y optimizamos contenido constantemente para ofrecer experiencias relevantes y asegurando resultados sostenibles y significativos.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Features\" module_id=\"beneficios\" module_class=\"servicio_beneficios\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" overflow-x=\"hidden\" overflow-y=\"hidden\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#000000\" custom_padding=\"60px|60px|0px|60px|false|true\" custom_padding_tablet=\"40px|30px||30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|20px|20px||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_font_size=\"50px\" header_2_line_height=\"1.4em\" background_enable_color=\"off\" background_layout=\"dark\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

BENEFICIOS DEL INBOUND MARKETING<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Generaci\u00f3n de Leads de calidad \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7191773-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nEl <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> <\/span>no solo aumenta la cantidad de leads, sino que tambi\u00e9n mejora la calidad, ya que los visitantes llegan de manera m\u00e1s org\u00e1nica y con un inter\u00e9s genuino en tus productos o servicios.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Aumento de la Visibilidad \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-4890416-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nYa que el <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> se basa en el <\/span>contenido, aumenta<\/span> la visibilidad de tu marca y la probabilidad de que los usuarios encuentren tu negocio cuando buscan productos o servicios relacionados.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Genera autoridad y confianza \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7388485-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nProporcionar contenido<\/span> valioso establece <\/span>a <\/span>tu empresa como una autoridad en tu <\/span>sector<\/span>. La confianza de los usuarios en tu marca aumenta, lo que facilita la toma de decisiones de compra.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#000000\" z_index=\"10\" custom_padding=\"|60px|60px|60px|false|true\" custom_padding_tablet=\"|30px|40px|30px|false|true\" custom_padding_phone=\"|20px||20px|false|true\" border_radii=\"off|||20px|20px\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Personalizaci\u00f3n y segmentaci\u00f3n\" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-676481-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nLa segmentaci\u00f3n y la personalizaci\u00f3n son clave en tu estrategia de <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> Esto mejora la relevancia de tus comunicaciones y crea conexiones m\u00e1s \u00fanicas con tus Leads.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Acorta tu proceso de venta \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-7350890-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nAl atraer a los usuarios en las etapas iniciales del embudo de ventas mediante contenido informativo, el <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> puede acortar el ciclo de ventas. Los leads llegan mejor informados y m\u00e1s propensos a avanzar en el proceso de compra.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Fideliza a tus clientes \" image=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/12\/noun-5617581-FFFFFF.png\" image_icon_width=\"48px\" icon_alignment=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_text_color=\"rgba(255,255,255,0.6)\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_layout=\"dark\" animation=\"off\" body_font_size_tablet=\"14px\" body_font_size_phone=\"\" body_font_size_last_edited=\"on|phone\" image_max_width=\"48px\" locked=\"off\" global_colors_info=\"{}\"]\n\nF<\/span>omenta la <\/span>fidelidad<\/span> y la retenci\u00f3n. Mantener una relaci\u00f3n continua con los clientes tambi\u00e9n puede llevar a recomendaciones y referencias, contribuyendo al crecimiento sostenible de tu negocio.<\/span><\/span>\u00a0<\/span>\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"About\" module_class=\"servicio_slogan\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" background_enable_image=\"off\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"20%||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]\n

AUTOMATIZACI\u00d3N DE MARKETING QUE INSPIRA, CONECTA Y CONVIERTE A TU AUDIENCIA EN CLIENTES<\/h2>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" _builder_version=\"4.24.2\" _module_preset=\"default\" positioning=\"absolute\" vertical_offset=\"-65px\" horizontal_offset=\"-65px\" vertical_offset_tablet=\"-25px\" vertical_offset_phone=\"\" vertical_offset_last_edited=\"on|tablet\" horizontal_offset_tablet=\"-25px\" horizontal_offset_phone=\"\" horizontal_offset_last_edited=\"on|phone\" width=\"100%\" max_width=\"140px\" max_width_tablet=\"60px\" max_width_phone=\"\" max_width_last_edited=\"on|phone\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|100|100|100|1|0|0\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/07\/eycom-inbound-marketing-02.jpg\" title_text=\"eycom-inbound-marketing-02\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Gallery\" module_class=\"servicio_blog\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2024\/11\/chica-ordenador.jpg\" title_text=\"chica-ordenador\" _builder_version=\"4.27.0\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"0%||||false|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_font=\"Poppins||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.6em\" background_enable_color=\"off\" text_orientation=\"center\" max_width=\"800px\" module_alignment=\"center\" text_font_size_tablet=\"\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

Hay temas que se evitan, ignoran y pasan voluntariamente desapercibidos para no discutir sobre ellos. Nuestro blog habla de los elefantes en la habitaci\u00f3n relativos al Inbound Marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" show_author=\"off\" show_date=\"off\" show_categories=\"off\" show_excerpt=\"off\" show_pagination=\"off\" _builder_version=\"4.24.2\" _module_preset=\"default\" border_radii=\"on|10px|10px|10px|10px\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"servicio_paper\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#ff7440\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" text_text_color=\"#FFFFFF\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"54px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800||on|||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.1em\" background_enable_color=\"off\" header_font_size_tablet=\"54px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

MAXIMIZANDO EL INBOUND MARKETING PARA LA GENERACI\u00d3N DE LEADS<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_font=\"Poppins|800|||||||\" header_text_color=\"#000000\" header_font_size=\"60px\" header_line_height=\"1.1em\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"24px\" header_2_line_height=\"1.3em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"19px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

No pierdas la oportunidad de multiplicar tus leads y optimizar tu estrategia de marketing. Rellena el formulario a continuaci\u00f3n y desc\u00e1rgalo.<\/h2>\n[\/et_pb_text][et_pb_blurb url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NzcifX0=@\" use_icon=\"on\" font_icon=\"$||divi||400\" icon_color=\"#ffffff\" image_icon_width=\"30px\" _builder_version=\"4.27.0\" _dynamic_attributes=\"url\" _module_preset=\"default\" background_color=\"#000000\" width=\"70px\" module_alignment=\"left\" height=\"40px\" custom_margin=\"60px||10px||false|false\" custom_margin_tablet=\"44px||||false|false\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"5px||0px||false|false\" animation=\"off\" hover_enabled=\"0\" module_alignment_tablet=\"left\" module_alignment_last_edited=\"off|desktop\" border_radii=\"on|10px|10px|10px|10px\" icon_font_size=\"30px\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_blurb][et_pb_text _builder_version=\"4.27.0\" _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.8em\" link_text_color=\"#000000\" background_enable_color=\"off\" background_layout=\"dark\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NzcifX0=@\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nDescargar\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2025\/03\/Portada-Maximizando-el-Inbound-Marketing-para-la-Generacion-de-Leads.png\" title_text=\"Portada Maximizando el Inbound Marketing para la Generacion de Leads\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"servicio_faqs\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#f1f1f1\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" header_2_font=\"Poppins|800|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"60px\" header_2_line_height=\"1.4em\" header_6_font=\"Open Sans|700|||||||\" header_6_font_size=\"18px\" header_6_line_height=\"1.2em\" background_enable_color=\"off\" header_2_font_size_tablet=\"40px\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\" header_6_font_size_tablet=\"14px\" header_6_font_size_phone=\"\" header_6_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]\n

FAQ<\/h6>\n

INBOUND MARKETING<\/h2>\n[\/et_pb_text][et_pb_image src=\"https:\/\/eycom.net\/wp-content\/uploads\/2023\/08\/final-drop.png\" title_text=\"final drop\" admin_label=\"Imagen\" _builder_version=\"4.27.0\" _module_preset=\"default\" positioning=\"absolute\" horizontal_offset=\"45px\" z_index=\"2\" horizontal_offset_tablet=\"40px\" horizontal_offset_phone=\"40px\" horizontal_offset_last_edited=\"on|tablet\" width=\"27px\" width_tablet=\"21px\" width_phone=\"20px\" width_last_edited=\"on|phone\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_accordion open_toggle_text_color=\"#000000\" open_toggle_background_color=\"rgba(0,0,0,0)\" closed_toggle_background_color=\"rgba(0,0,0,0)\" icon_color=\"#000000\" _builder_version=\"4.27.0\" toggle_level=\"h3\" toggle_font=\"|700|||||||\" toggle_font_size=\"18px\" toggle_line_height=\"1.8em\" body_font_size=\"16px\" body_line_height=\"2em\" background_position=\"bottom_center\" toggle_font_size_tablet=\"\" toggle_font_size_phone=\"14px\" toggle_font_size_last_edited=\"on|phone\" body_font_size_tablet=\"\" body_font_size_phone=\"14px\" body_font_size_last_edited=\"on|phone\" border_width_all=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_accordion_item title=\"Descubre todo lo que debes saber sobre estrategias de Inbound Marketing\" open=\"on\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" toggle_level=\"h3\"]\n

Desde la primera interacci\u00f3n hasta la conversi\u00f3n, el <\/span>Inbound<\/span> Marketing es un acompa\u00f1ante constante, gui\u00e1ndote con estrategias que no solo atraen, sino que tambi\u00e9n nutren y <\/span>afianzan relaciones<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 es el Inbound Marketing?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

El <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> es una metodolog\u00eda que consiste en atraer a los clientes potenciales hacia tu negocio, en lugar de perseguirlos.<\/span>\u00a0<\/span> Se basa en la creaci\u00f3n de contenido de valor, que ayude a los clientes a resolver sus problemas o a encontra<\/span>r informaci\u00f3n que les sea \u00fatil.<\/span> Adem\u00e1s, el <\/span>Inbound<\/span> Marketing analiza datos para saber qu\u00e9 es lo que la gente busca y c\u00f3mo lo hace<\/span>, de toda esa anal\u00edtica saldr\u00e1 el <\/span>Buyer<\/span> Persona, que ser\u00e1 nuestro potencial cliente o prescriptor.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 diferencia hay entre el Outbound Marketing y el Inbound Marketing?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" title__hover_enabled=\"off|desktop\" open=\"off\"]\n

El <\/span>O<\/span>utbound<\/span> <\/span>M<\/span>arketing busca activamente clientes mediante publicidad tradiciona<\/span>l<\/span> ya <\/span>s<\/span>ea <\/span>on<\/span> line u off line<\/span>. Eso se conoce como estrategia <\/span>Push<\/span> porque se le empuja o presiona hacia la venta.\u00a0<\/span> En cambio, el <\/span>I<\/span>nbound<\/span> <\/span>M<\/span>arketing<\/span>, utiliza una estrategia <\/span>Pul<\/span>l<\/span>. Se trata de atraer a<\/span> la<\/span> audiencia con contenido valioso<\/span> no solo publicitario<\/span>, creando conexiones aut\u00e9nticas y fomentando interacciones org\u00e1nicas para convertir leads en clientes<\/span> y usuarios en creyentes y evangelizadores <\/span>de<\/span> nuestra marca.<\/span><\/span>\u00a0<\/span><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfQu\u00e9 ejemplos de Inbound Marketing existen?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

Ejemplos de <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> incluyen blogs informativos, videos tutoriales, redes sociales interactivas, correos electr\u00f3nicos personalizados y contenido descargable. Estas estrategias atraen y retienen clientes mediante experiencias valiosas y relevantes.<\/span><\/span>\u00a0<\/span><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\"\u00bfEs cara una agencia de Inbound Marketing?\" _builder_version=\"4.27.0\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\" open=\"off\"]\n

El precio de una agencia de <\/span><\/span>Inbound<\/span> Marketing<\/span><\/span> var\u00eda seg\u00fan servicios y necesidades. Aunque puede ser una inversi\u00f3n, el retorno a largo plazo, en t\u00e9rminos de leads calificados, justifica sobradamente la inversi\u00f3n<\/span> que nunca es est\u00e1ndar y se adapta a las necesidades y bolsillo de cada liente.<\/span><\/span>\u00a0<\/span><\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4937","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nInbound Marketing | Eycom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing | Eycom\" \/>\n<meta property=\"og:description\" content=\"Inbound MarketingSolucions Expertes com Ag\u00e8ncia Inbound Marketing per Impulsar el teu \u00c8xit DigitalEn eyCom entenem que la forma en qu\u00e8 les empreses es connecten amb les seves audi\u00e8ncies ha evolucionat. Som experts en Inbound Marketing, una metodologia que consisteix en atreure els clients potencials cap al teu negoci, en lloc de perseguir-los i emp\u00e8nyer-los cap […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Eycom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T13:44:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/inbound-marketing\\\/\",\"name\":\"Inbound Marketing | Eycom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eycom.net\\\/ca\\\/#website\"},\"datePublished\":\"2024-07-22T14:58:05+00:00\",\"dateModified\":\"2025-05-16T13:44:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/inbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/inbound-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/inbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/eycom.net\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Digital\",\"item\":\"https:\\\/\\\/eycom.net\\\/ca\\\/marketing-digital\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Inbound Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eycom.net\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/eycom.net\\\/ca\\\/\",\"name\":\"Eycom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eycom.net\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inbound Marketing | Eycom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/","og_locale":"ca_ES","og_type":"article","og_title":"Inbound Marketing | Eycom","og_description":"Inbound MarketingSolucions Expertes com Ag\u00e8ncia Inbound Marketing per Impulsar el teu \u00c8xit DigitalEn eyCom entenem que la forma en qu\u00e8 les empreses es connecten amb les seves audi\u00e8ncies ha evolucionat. Som experts en Inbound Marketing, una metodologia que consisteix en atreure els clients potencials cap al teu negoci, en lloc de perseguir-los i emp\u00e8nyer-los cap […]","og_url":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/","og_site_name":"Eycom","article_modified_time":"2025-05-16T13:44:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"10 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/","url":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/","name":"Inbound Marketing | Eycom","isPartOf":{"@id":"https:\/\/eycom.net\/ca\/#website"},"datePublished":"2024-07-22T14:58:05+00:00","dateModified":"2025-05-16T13:44:25+00:00","breadcrumb":{"@id":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eycom.net\/ca\/marketing-digital\/inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/eycom.net\/ca\/"},{"@type":"ListItem","position":2,"name":"Marketing Digital","item":"https:\/\/eycom.net\/ca\/marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Inbound Marketing"}]},{"@type":"WebSite","@id":"https:\/\/eycom.net\/ca\/#website","url":"https:\/\/eycom.net\/ca\/","name":"Eycom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eycom.net\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/pages\/4937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/comments?post=4937"}],"version-history":[{"count":10,"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/pages\/4937\/revisions"}],"predecessor-version":[{"id":6066,"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/pages\/4937\/revisions\/6066"}],"up":[{"embeddable":true,"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/pages\/4907"}],"wp:attachment":[{"href":"https:\/\/eycom.net\/ca\/wp-json\/wp\/v2\/media?parent=4937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}